Infographic Category eCommerce

Groupon vs. Living Social vs. Facebook Deals

By | source: May 3rd, 2011

I can honestly say I’ve never purchased anything from these daily deal companies. There are some great deals, but nothing that they offer really piques my interest. Sky diving and Outback Steakhouse – I don’t need those. Yeah, I get them for cheaper, but it is still costing me money I wouldn’t have spent in the first place.

I know the majority of users, like myself, just wait until there is a deal for a place they frequent, I just haven’t seen anything worthwhile yet. I remember when Google offered billions of dollars to buy out Groupon, and Groupon turned them down. That seemed like a smart move then, Groupon’s market share was dominating, they were the big player. Now in 2011, Facebook has launched Facebook Deals: an immediate 600 million people are going to know about it. Groupon may have made the wrong decision. With Google now entering the market with Google Offers and Living Social ramping up their marketing effort, the daily deal industry is in for one nasty battle. We will need to wait and see who comes out on top. [Via]

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