Infographic Category Business

How To Measure Success In Digital Marketing

By | source:Search Engine Journal Jan 12th, 2018

If you are running a business in the Internet era, being found online should be your number 1 priority. Customers today can learn a lot about your brand just by doing a quick search, and all of that information can have a big influence on their decision.

That’s why more and more companies choose to focus on digital marketing. A good strategy may actually bring about an amazing increase in revenue. To plan a good strategy, you need to have good insight.

Here are some key findings this year, according to 230 digital marketers:

  • Search Engine Optimization

If you want to do SEO efficiently, you have to do site audits regularly – 47% of marketers say that a full SEO audit should be conducted every six months.

  • Pay-Per-Click

PPC is still an essential aspect of digital marketing, with 42% of respondents allocating most of their budget to PPC and display ads. The average amount of spending is between $51 to $300 per month. If you are a newbie to PPC, here is a checklist to help judge its effectiveness.

  • Social Media

In the battle for the love of digital marketers, Facebook is the clear winner – 62% of surveyed participants said they would pick Facebook over other social media platforms.

  • Content marketing

The most effective types of content to bring in qualified leads are blog posts, while long-form content, such as white papers and e-books, take second.

2.3k
infographic world

Similar Infographics

Marketing intelligence data analytics

Are You An Intelligent Marketer?

Dec 30,2017 added by 3.2k Business
"Fake News" by the Numbers

The Numbers Behind Fake News

Dec 17,2017 added by 4.6k Government