Mobile web browsing has increasingly been used over the past few years by people all around the world. Mobile internet refers to using smartphones and tablets in lieu of desktop computers for your browsing needs. It cannot be denied that someday these devices will become the new standard for internet surfing. Everyone and their mom has a smartphone and will be checking the weather, reading articles, and checking facebook all on their phone or tablet. By 2017 it is predicted that mobile traffic will increase to 11.2 exabytes a month (thats a whopping 11,200,000,000,000,000,000 bytes).
31% of U.S. mobile web users solely have mobile devices to browse. This means that mobile web is often the first (and only) encounter with commercial brands everyday. 99% of smartphone owners use their browser at least once a day. This is the new advertisement space. To see a brand on your phone has implications towards a major area of market in which people can let their brand be known. What Vitamin T is trying to convey is that companies should invest in pursuing these market areas in order to make a major impact and let their brand be known to the masses. The day for TV commercials is dying and the rise of smartphone ads is on the rise.2