The world of digital marketing is rapidly changing. If you’re a performance marketer, you may sometimes feel as if you’re drowning in an alphabet soup of buzzwords, marketing speak, and confusing acronyms.
If you’ve ever tripped your tongue on the differences between content marketing and native advertising, well, you’re not the only one. Content marketing and native advertising have certain characteristics in common – but they are not the same. As digital marketing becomes more advanced, and new tools and platforms unfold, it’s important to stay on top of your game. To do that, let’s take a separate look at content marketing and native advertising, and see exactly how – and why – they’re different.
If content marketing seems to be a modern, internet-based phenomenon, think again. Content marketing has a long and impressive history. The earliest content marketing had the same goal as it does today – to drive brand awareness and customer engagement by promoting informative or entertaining content that gives value to existing and potential customers.
You’ve probably heard of John Deere, the farming equipment company, but you may not know that John Deere is actually regarded by many as the grandfather of content marketing. This is because, in the late 1800s, the company began producing a magazine called The Furrow. The magazine provided farmers with information and advice from the world of agriculture. It was also a great way to get the John Deere brand out there to customers, not via advertising, but by marketing through relevant, valuable content. Over a century later, the magazine is still in circulation – in 14 languages!
Much later, in the internet age, content marketing entered a whole new world of possibility. The ability to produce and publish content digitally and cost effectively, in a wide range of forms, has massively expanded the content marketing industry. So has the proliferation of computers, and especially mobile devices, which means that customers can access online content anywhere, anytime. Blogs, ebooks, videos, infographics, and interactive content, such as quizzes, surveys and more, are leveraged by brands to strengthen their image and message.
A classic example is the famous “Will It Blend?” YouTube video series by Blendtec, which has been ongoing since 2006. With over 200,000,000 views to date, the Blendtec video series is an ingenious piece of content marketing. The company founder stars in quirky short videos in which he attempts to blend objects in the Blendtec blender, demonstrating the product’s incredible power. Items such as iPads, marbles, diamonds and magnets have all been thrown in the Blendtec blender to answer the question, “will it blend?” The fascinating video series incorporates some of the most important aspects of content marketing, such as customer engagement. Many of the ideas about which objects to test in the blender come from popular requests sent in by the audience.
Check out this infographic that gives a visual summary of the story of content marketing, from John Deere, to “Will It Blend?”, to today.
To sum up, content marketing is the entire strategy of content-based promotional activities via the creation and publication of educational or entertaining content to drive customer engagement. It’s not one item in the performance marketer’s repertoire; it’s the whole kit and caboodle – and the kitchen sink!
Native ads are paid advertisements that blend in with the format and feel of the channel or publication in which they appear. The beauty and power of native ads are that they are nonintrusive; they don’t engage in hard selling, such as a TV commercial or magazine ad might. Rather, native ads intend to inform, educate or entertain the reader, providing them with a value-added experience that creates a positive and memorable association with the brand.
Native advertising, like content marketing, has a long and illustrious history, dating back to the 1800s. Then and now, native ads work on the same principles:
Here’s an early example of a native ad, for Quaker puffed wheat. Answer this question: does it look like a comic strip, or an ad?
It definitely looks and feel like a comic strip, and that’s what makes it a native ad, rather than just a regular advertisement. Native ads are usually marked as such, so readers are aware they are viewing an ad, not an editorial piece. Notice how the word “Advertisement” appears at the top of the Quaker native ad.
Another type of native advertising is the advertorial, which first appeared in the early 20th century. Advertorials are paid ads designed to look like an article, rather than an ad, based on editorial-style content that informs or entertains the audience.
Here’s an oft-cited example of one of the best advertorials ever published. In 1915, the Cadillac car company, which was facing tough times, published an advertorial about “The Penalty of Leadership”. The native ad, which was only published once, is widely credited for turning around the company’s fortunes, as it so successfully associated the notions of prestige and quality with the Cadillac brand.
Today, native ads are published in a few different ways – on social media platforms, in search results of search engines such as Google or Bing, and on content recommendation platforms.
In the pre-computer age, native ads were just ads. They stood on their own feet.
In today’s internet-based world, native ads are in fact, a means to an end – to get the reader to complete an online action (download an ebook, request a demo, watch a video, etc) that will take them down the sales and marketing funnel, with the intention of getting them to convert to a customer further down the road. Native ads are not just a form of advertising. They are a vital link in the chain of content marketing – but they are not content marketing itself.
Think of it this way: native advertising is a few slices of the larger content marketing pie. In fact, it may surprise you to know that native advertising already accounts for over half of online advertising. In 2017, native ads overtook display ads in terms of dollar spend. And, some 43% of content marketers are using native advertising as part of their marketing strategy.
Here’s an infographic to give you a visual overview of how native advertising has evolved over time.
If you cut back on all the performance marketing noise, you’ll notice a key differentiator between content marketing and native advertising – and it comes down to cost.
The content marketing examples cited above revolve around ‘owned media’ – that is, content created and distributed by the brand itself, on its own media channels and platforms, such as the company website and social media pages. The “Will It Blend?” videos are produced by Blendtec and promoted on their own YouTube channel. The Furrow magazine is produced, published and distributed by the John Deere company. Content marketing generally doesn’t include paid media, although a well-rounded content marketing strategy may also include paid advertising (such as PPC ads).
Native advertising, on the other hand, is always paid for. The advertiser (or brand) pays a third-party publisher to feature its native ads on the publisher’s site or channel. Quaker paid the newspaper to publish its native cartoon ad. And Cadillac bought the advertising space in the Saturday Evening Post for its native advertorial. In the online space, advertisers typically pay the host website for every click-through of their native ad.
Let’s conclude with an analogy that gives a nicely rounded overview of the difference between content marketing and native advertising, in a comfortably digestible morsel:
“If native advertising is on the menu, then content marketing is the whole kitchen.”
That’s right – native advertising is one method that you can implement into your whole content marketing strategy. But it’s also much more than just a method. Native advertising is perhaps an entire world of content marketing all its own because it works to drive customer engagement along the entire sales funnel. But remember, if you’re a performance marketer, native advertising – no matter how effective – can never be content marketing. So get back to the kitchen and start cooking your full course content marketing strategy!
Written by Guest Author Liraz Postan, from Outbrain
The construction industry ranks second in the United States for fatal injuries to workers under the age of 18, according to the US National Library of Medicine. Since one in ten workers is injured each year, these figures are not a surprise. Working in construction can be dangerous even if safety precautions are taken. Construction is a necessary part of life, especially as it relates to the growth of sustainable cities and communities. It is important to know the risks and the laws of the industry, and know the best practices to follow to avoid injuries.Read More
Are you someone who doesn’t like extreme temperatures? Then, visiting Germany in the summer months would be a treat for your soul!
Germany is one of the countries you can’t miss while on a Euro trip. From going on a pleasant hike to strolling in unspoiled countryside to spectacular beach spots to numerous outdoor activities. The country has everything all together to make your summer holidays memorable and better than ever!
Get to discover Germany like never before with five reasons to visit the dynamic country during summer months:
If you want to witness the real charm of Germany then you should visit the Neuschwanstein castle in summer months. Why? It is one of the most popular tourist attractions. And it’s not the only reason to visit the dreamy castle. The castle was built in 19th century and almost 1.5 million visitors go there to fulfill their Disney movies fantasies come true!
Did you know that Sleeping Beauty’s castle was inspired by the ever-popular Neuschwanstein castle? And also the castle is known to be the most photographed building in the world.
Since there is no bad time to visit the incredible castle. However, it is said that mild weather, school holidays, and longer hours of summer months make the experience of visiting Neuschwanstein castle far more fun and exciting!
In the states of Bavaria and Baden Wurttemberg, you’ll get to visit numerous wonderful castles there! Henceforth, Germany has no shortage of other fascinating castles as well. The best way to explore Neuschwanstein castle is by car. This way, you’d get to see all the wonderfulness of Germany’s castles, at affordable prices.
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Are you into UNESCO World heritage site or famous historical attractions? Then, you should add Sankt Goar to your summer holiday places to visit in Germany!
It is one of the best places to visit in Germany during summer season. The picturesque town is located by the bank of the Middle Rhine. Sankt Goar would be the perfect escape from the mandatory life routine. Explore the Rhine valley region and visit the cute small town to reward your summer holidays.
Rhine Cruise is the best way to discover the beautiful small town and fill your memories with the spectacular views of fairytale castles. The little town has a lot more to offer from the vineyards, rolling hills to the famous festival of The Rhine in flames to witness the charm of the stunning firework display, to Stefan Wine Paradise (one of the most loved stops by travelers), popular museums and a lot more. The views are cherry-on-top on a sunny day. So, make sure to check out the small town to make your summer holidays unforgettable!
How can any trip to Germany be completed without mentioning Berlin?
The capital of Germany is home to many famous tourist spots. But there is a lot more to the city than modern, diverse architectural sites to River Spree or Berlin Wall. If you are someone who loves art then the city central borough aka Mitte is the place you should check out definitely.
The rich history of the country can be experienced through cultural institutions, art galleries, Museum Island, and a lot more. The freezing temperatures of winter make it nearly impossible to even reach the castle. Therefore visiting Berlin to create memories is during the summertime.
Frankfurt Book Fair is known to be one of the best as well as most important book fairs in the world.
The first-ever Frankfurt Book Fair was held in 1949. It still holds its values as Frankfurt Book Fair is known globally as a marketing event for launching books, to new authors get the chance to be recognized and connect with publishers to gain knowledge regarding international publishing rights.
Almost, 110 countries get the opportunity to exhibit and nearly thousands of books, audiobooks, e-books, and digital products are launched at the Frankfurt Book Fair. It is no less than a magical event for all bibliophiles out there. Apart from various reasons to visit Germany in summer, the Frankfurt Book Fair remains one-of-unique reasons!
Do you know of a country in Europe that has extraordinary beaches as well as breathtaking mountains? Well Germany has it all! This is country situated in central Europe that provide you with different horizons in one land.
There is a lot more to Germany than beautiful castles or rich historical architecture. If you want a pleasant escape from mundane city life then, you should check out the undeniably artistic German landscapes.
The delightful horizons are a treat to the eyes. Southern Germany has a wide range of mountains. It’s a perfect spot for all the summer activities. Enjoy your vacations in stress-free zone with the pleasant walks in countryside. You can also go for a swim in lakes to take a hike to your favorite destination spot. You’ll come with lifetime memories!
Be it café-sitting, park lazing or visiting rich historical sites, to a lot more. A Euro trip can’t be completed without visiting Germany.
You can explore the city to the fullest by taking public transport or by driving! During your road trip if you face any difficulties with your car, you can use 50% Off Kfzteile24 gutscheincode to avail Kfzteile24 services or auto parts any time. Your road trip will run smoothly with our affordable prices and reliable Kfzteile auto parts. So contact us now for the best codes you will ever receive.
Monika Meyer is an auto parts consultant, who enjoys traveling by road to different Germany tourist spots. In her spare time, she likes to read and write posts about German travels and road trip safety precautions.
Do you wish to start a new business in 2022? Starting a small business is a perk on its own. It gives you freedom from 9 to 5 jobs. But, at the same time, it provides you enormous opportunities to earn income passively. You’re lucky enough if you’ve landed here. Why?
We’ve compiled the list of best business ideas that are worth trying. To stop this, you don’t need to make such considerable investment and require little expertise.
So, what are you waiting for? Let’s get started.
Would you like to start a business without investing any money? Blogging is the simple answer. To be a successful blogger, you can start your blogging website or write guest blogs for other sites. Blogging would be a great idea for women, college students, and people who want to generate passive income.
Do you have a specialty in any of the courses? Then you can sell courses online on platforms like Coursera, Udemy, and other online platforms.
Even if you have simple DIY hack expertise and any other talent you want to share and earn maximum income, start recording video and earn income. You can start recording videos with your smartphone and sell your courses online.
Starting a small restaurant is challenging, especially when you need to compete with huge restaurant chains. One way to stand out is to start a food delivery service. It will take minimum investment and run your business even from your home.
You might have seen many people migrate to other cities for work and studies. But, they prefer to have home-based food to eat. So, it would be great to start your food delivery services and prepare quality meals to serve the clients.
Maryland Betmgm is a sportsbook platform that is also best for earning income online. This is a legal sportsbook platform to bet online and make passive income. However, you will be at greater risk of losing money online. So, play safer.
The freelance content writing business is in great demand these days. It requires only a robust internet connection and computer/laptop. On the contrary, you only need to have a good command of English, and there is no other specific degree requirement.
But it would be a plus to have prior experience in writing; then, freelance content writing is excellent. In addition, there are platforms like Freelancer, Upwork, and Fiverr. You can also build a network to start your writing business without paying any cost.
Many small company owners and solopreneurs are desperate for assistance and are willing to pay for it. What’s wrong with taking advantage of this opportunity by providing virtual assistant services to such busy business owners?
You may assist them with scheduling appointments, sending and responding to emails, making phone calls to clients, answering customer questions, and much more. The greatest feature is that you really can accomplish all of this without ever having to leave your house.
There is a drastic change in the studies platform in a pandemic crisis. Schools start taking online classes on Zoom and Google meets. If you would like to start your own business, then home tutoring/online business ideas would be great to start.
You don’t need to invest in starting this business. All you have to do is join an online teaching platform and start teaching online. If you have any teaching specialty, choose the course and start teaching online. It will help to earn passive income.
Today, people prefer to have handmade crafted things to decorate their homes. Moreover, handcrafted things are excellent for gifting purposes. If you have any skills in designing handicraft items such as beaded bags, mittens, and any other handicraft items, start selling them online on platforms like Etsy.
Moreover, you can also create your online business account on social media platforms like Instagram and start selling your handmade crafted items online. First, you have to create the list, build the network, and start selling.
Many social media influencers hire social media managers to manage their websites. So, if you are good at handling social media accounts and post, comment, and update on behalf of the influencers, then it would be a great way to start your small business and earn passively through social media platforms.
Affiliate marketing is perfect for 9-to-5 employees, stay-at-home parents, and anybody searching for a side hustle. You locate a real or digital product that you want to market, attract attention to it, and hope to earn a sale. You are paid a commission every time that product is sold.
For example, you can join the Amazon affiliate program and sell products. For each visitor who purchases the products from the link, you will receive a 10% commission.
Starting your own business is a lot of fun and riskier at the same time. So, here are the nine best business ideas which you can start with least or no investment. Therefore, it would help generate profitable outcomes and give you freedom of earning.
Maybe you enjoy getting creative in the kitchen and are inspired by ingredients? Keep reading to find out how to make it a success.
Food blogging is a huge industry experiencing continual growth. Before starting your food blog, consider the pros and cons detailed below.
With such variety in the food blog market, selecting a niche is the first – and most important – step to creating a successful food blog.
Here are some ideas to get you thinking.
There are a wide variety of different categories of food blogs. Here are four types of food blogs including examples to help inspire you on your food blogging journey.
Ketogenic and low-carb diets are popular with people wanting to lose weight, improve their mental function, and benefit their health. However, it can feel quite restrictive and difficult to adapt to.
A good keto/low-carb blog focuses on how to transition to a keto diet and what to expect. They include information about the health benefits of adopting a low carbohydrate diet.
This type of food blog can also demonstrate how to prepare enjoyable and indulgent meals.
Source: Screenshot from Lowcarbdietitian.com
Lowcarbdietitian.com is written by a dietician and is full of advice on the health benefits of low-carb eating. In this blog, you’ll find lots of proven accurate, useful information and support if you’re trying to control your blood sugar and achieve a healthy weight. In addition, you’ll find tips to help you improve your overall health and vitality, and of course, there are lots of great low-carb recipes you can try.
Source: Screenshot from Carbophobic.com
Carbophobic.com takes you through the basics of starting a keto diet with lots of beginner tips. If you’re wondering whether keto is the right diet for you, you should be able to find the answer right here. As well as learning the basics of keto, there are lots of low-carb recipes you can try for breakfast, dessert, or your main meal.
Source: Screenshot from Marksdailyapple.com
Marksdailyapple.com is full of articles, fitness tips, and recipes related to the keto diet. The blog is run by Mark Sisson, a practitioner of the Primal Blueprint approach to health, wellbeing, and weight management. He founded the site in 2006 to fulfill his personal mission to empower people to take responsibility for their own health and enjoyment of life. He was one of the first bloggers to write about the Paleo movement.
Broad food blogs are not restricted to certain diets or eating practices. They cover information that a wide audience can relate to.
There are options to provide informative articles, how-to guides, and recipes. This makes it a popular choice if you don’t want to restrict your blog to one particular food area.
There are opportunities for collaborating with other bloggers and featuring a range of content types.
Source: Screenshot from Chefspencil.com
Chefspencil.com is an international food magazine aimed at cooks of all levels. It was launched in 2009 by a Dutch chef based in Australia, and you’ll find how-to guides and recipes from chefs at the height of their profession. Whether you’re a home cook or professional chef, you’ll find lots of exciting recipes, news from the culinary industry, professional cooking advice, and lots of tips. There’s even some help if you’re looking for a culinary school in your area. You can also follow them on Facebook, Pinterest, or Instagram.
Source: Screenshot from Justapinch.com
Justapinch.com contains a wealth of tried and tested recipes with seasonal cooking ideas for home cooks. Just a Pinch is more than just a recipe site. It also provides a network of tools to help you prepare some amazing meals. Sign up and become a member and you can search, rate, and comment on thousands of recipes. It’s quite a community of hometown cooks.
Source: Screenshot from Easyrecipedepot.com
Easyrecipedepot.com was created to showcase easy-to-make recipes that taste delicious and save time. Carrie is a busy mom, wife, and small business owner, and her goal is to deliver delicious dishes anyone can make easily and quickly. Carrie also runs several other blogs in which she shares more recipes, home decorating ideas, new craft ideas, and much more.
This category offers the opportunity to combine an interest in food with a particular health perspective.
It can include different lifestyles or fitness practices. Some examples include yoga, personal training, or the treatment of health conditions.
There is plenty of variety within this category which means you can tailor your blog to suit different readers.
Source: Screenshot from Flaxseedsandfairytales.com
Flaxseedsandfairytales.com is created by a meditation teacher who shares tips and recipes that promote relaxation. As a certified group fitness instructor, meditation coach, and health blogger, she’s helped thousands of people achieve their goals of optimal health and happiness. The recipes she includes on her site are keto recipes for beginners, healthy recipes for weight loss, paleo pie recipes, vegan keto recipes, and much more.
Source: Screenshot from Freshnlean.com
Freshnlean.com delivers healthy meals to your door along with a blog about recipes, hacks, and health. Modern life is very hectic and finding the time to create healthy meals can be a challenge. The meals you can get from Freshnlean are designed to maximize your time, energy, and wellness. You can also sign up for their newsletter and get healthy recipes, tips, and more delivered to your inbox.
Source: Screenshot from Diettogo.com
Diettogo.com creates health-conscious and affordable meals and provides information about diet options. Diet-to-go is another meal delivery company that focuses on making healthy eating both easy and affordable. In addition to their ready meals, there are also some interesting and easy to prepare recipes in the blog section of the website.
Source: Screenshot from Everydayhealth.com
Everydayhealth.com is packed with health articles along with recipes to benefit different health conditions. The blog covers topics such as alternative therapies, fitness, relationships, and various health topics. In addition, the food and eating section includes recipes suitable for a variety of diets including Atkins, DASH, Low-Carb, Paleo, Mediterranean, and MIND diets.
Fitfoundme.com shares fitness workouts and healthy, balanced recipe ideas to improve your wellbeing. When it comes to food, Stephanie, the owner of the blog, shares 30-minute quick meal ideas, clean eating recipes, desserts, keto, and low-carb recipes.
Source: Screenshot from Purition.co.uk
Purition.co.uk sells nutritional meal replacement products and shares informative articles to help you reach your health goal. As well as lots of useful advice for anyone wanting to lose weight, there’s also a recipe section that contains lots of tasty, healthy, and easy-to-make meals.
Source: Screenshot from Verywellfit.com
Verywellfit.com is a huge resource of research-backed health and fitness information. As well as fitness, nutrition, and exercise topics, there are also stacks of healthy recipes to try, whether you’re looking for low-carb inspiration, gluten-free, vegan, vegetarian, or recipes that are diabetes-friendly.
Makeyourbodywork.com features fitness tips and dietary advice for weight loss from a personal trainer. Dave has been working in the fitness industry for almost 20 years, and his mission is to help others overcome their unhealthy fixation on their appearance. His aim is to help people improve their fitness and reach their weight-loss goals.
Food blogs are often featured in the lifestyle blog category. They are not the only content to feature but work well alongside other lifestyle content.
They are personalized to the writer’s interests and are inspired by their lives.
Lifestyle blogs can cover a wide range of topics from becoming a digital nomad to creating balance in your life.
This offers plenty of opportunities to link with food-related content. Some examples for the topics above might include cooking from a camper van or stress-free entertaining.
Source: Screenshot from Carrieelle.com
carrieelle.com includes resources to help plan your life from meals to holidays and everything in between. You’ll find tons of printables, planning help and inspiration, family travel destinations, and tips. The blog runs alongside the eCommerce shop that she runs with her husband. She says that blogging has given her a unique medium in which she can express herself and share the things she’s best at.
Source: Screenshot from Annesage.com
The lifestyle blog Annesage.com has a focus on interior design, but also includes recipes and style advice. Anne has been a blogger for more than a decade. Her success is all down to her signature smart yet stylish approach to interiors, entertaining, wellness, and more. As well as writing her blog, she also runs a very successful business that offers client services in interior design, art direction, and photo styling.
Food blogging is extremely popular in 2022. To capture the attention of your audience, you need to create content from a unique perspective, and learning how to promote your blog on social media can help boost traffic. Whichever route you take, if you provide valuable information for your readers, they will keep coming back for more.
There are many reasons to use home gym equipment. In this case, we have listed the main benefits of adjustable dumbbells and why you could use them at home during any weight lifting session.
This is one of the main benefits of adjustable dumbbells.
Although adjustable dumbbells cost more than your average set of fixed dumbbells, they take the place of not one set of dumbbells, but several sets. For example, Nüobell has ranked as one of the best adjustable dumbbells by hundreds of fitness enthusiasts thanks to its innovative system to get the desired weight range in a matter of seconds with a simple twist.
This innovative fitness equipment can be adjusted up to 80 pounds in 5 lbs ranges. That’s the equivalent of 16 sets of traditional dumbbells, each of which would normally cost $60-$100, which compared to adjustable dumbbell prices that start from $595, you’ll potentially save several hundred dollars by making a one-time investment in a more versatile piece of equipment.
Another reason to choose adjustable dumbbells is to meet the need of multiple household members.
It’s one thing to purchase gym equipment that meets your specific needs when you live alone. But when you live in a household with other family members, your ideal home gym has to allow everyone to do any strength training they want according to their fitness needs.
An adjustable dumbbell set allows anyone in your home to approach a localized or full-body workout safely and in a way that’s appropriate for their level.
Some workouts train muscles you use daily, while others strengthen muscles you don’t use as often. Having the possibility to adjust your dumbbell weight plates as you like will give you the freedom to go from one exercise to the next without losing your workout motion.
This is a great experience that only some home gym equipment can actually provide. You can aim to strengthen muscles with heavier weights and stabilize muscles with lighter weights, which can improve your overall fitness more than training with heavy weights alone.
Some people are lucky enough to have dedicated home gym spaces in their homes. But for many people, fitness can be a space-saving challenge. If you’re trying to fit a workout space into an already crowded family home or small apartment, adjustable dumbbells allow you to fit a lot of equipment into a very small space, a perk that fixed dumbbells wouldn’t allow.
Over time, your muscles become stronger and workouts become easier. To get the most out of your workout, you need heavier dumbbells to challenge your stronger muscles.
If you only purchase dumbbells in the size you need right now, you’ll soon outgrow them. This leaves you either working out with dumbbells that are too light for your needs or needing to invest in a new set of dumbbells while your old dumbbells become obsolete.
Expandable dumbbells eliminate this issue. You can improve progressively your bicep curls or any other exercises and reduce waste in the process as you allow your investments to last their longest possible life by having dumbbells with the ability to expand alongside your strength and abilities.
There are simply no excuses to reach your goals, and the only shortcut you can take is having the best fitness equipment and using it properly.