Having a digital presence as a business owner has never been more important. If you don't have a website or social media following, it's nearly impossible for potential customers to find you. If your business doesn't have an online presence, it's hard to know where to begin. With all of the social media networks out there, it's difficult to know which ones are most valuable. Once you have social media accounts, how do you compete with the continuous streams of content on the web? Information gets lost in the blink of an eye.
In the sea of posts, tweets, and videos of all kinds, posting on social media can feel like shouting into the void. Stand out from the crowd by being smart about what you post, how you post it, and which social networks you use. According to this infographic, strategies are platform specific, so don’t fall for a one-size-fits-all kind of plan.
Your goal is to make a lasting impression on potential clients, employers and followers, which means you'll need your content to stick with your audience. Take a look at these tips on how to lengthen the lifespan of your content and set sail for success.