The Science Behind Storytelling and How Businesses Use It

Every day we are bombarded by information, information that we frankly don’t have to actually remember anymore because Google is always there.  So what do we actually remember?  Humans are hardwired to connect and recall a story over a fact, which makes storytelling essential for businesses.   Entrepreneurs understand the science behind storytelling and use this tactic as … Continue reading The Science Behind Storytelling and How Businesses Use It