Infographic Category eCommerce

Back To School: Profile of a Back-to-School Shopper

By | source: Aug 27th, 2013

Believe it or not, summer is already over. And if you haven’t already done your back-to-school shopping, you’re probably scrambling to do so as we speak (don’t worry, you’re not alone). The infographic below reflects a survey put together by Videology, covering the profile of a back-to-school school shopper. Here are just a few of the stats:

59% of back-to-school shoppers will purchase at least one item online this year, and 11% said they will fulfill all of their back-to-school needs online.

61% of respondents conduct their back-to-school product research online. Of those that do, the computer/laptop is still the most popular device to do it on (59%), although smartphones/tablets arenâ??t too far behind (41%).

Shoppers generally grab their back-to-school items 2-3 weeks in advance (64%) of the first day of school. About a quarter of respondents said they wait until one week before school begins to shop.

37% of respondents plan to spend more on back-to-school items this year compared to last year. Comparatively, 35% said they will spend less and 28% will spend roughly the same as they did last year.

I find the percentage of online shopping extremely interesting. If I could get organized enough to do my shopping in advance, I would do all of it online–not just back-to-school shopping. Well, I’m off to school! But first I have to stop at the store for a few supplies! [Via]

And don’t forget to enter our Infographic Poster Sweepstakes on Facebook! Enter here!

infographic world

Similar Infographics

art and science of game based learning

10 Video Games For The Classroom

Oct 30,2017 added by 4.9k Education