A good marketing scheme and decision-making process are vital to the success of any thriving company. How does yours measure up? How will you decide which products to keep and which ones are better off left behind? What parts of your company do better than others? Where could you improve?
As marketers, gathering and organizing data is a big part of our job, and is now considered pretty much standard procedure. In fact, around 80% of marketers claim that they actively use data analysis in order to complement their projects. Nevertheless, there is still a lot of room for improvement, as large chunks of data aren't consistently used to give insight into our client's patterns.
Teaching marketers to use data the smart way is the aim of marketing intelligence. Would you be considered an intelligent marketer? Take a look at the many ways marketers use data and take a sneak peek a what your company could look like if you were smarter about data interpretation.
Marketing intelligence uses everyday information that is relevant to your company’s markets, gathering and organizing it to streamline the decision-making process. This means that you not only collect data, but you use it in a strategic way! Upping your data processing game makes it easier to integrate your analytic tools, increase content relevance, and ultimately improve ROI. What else could you ask for?