Whether you work in marketing, research, education, or the non-profit sector, infographics are likely a part of your everyday life. Even if your sector hasn’t jumped on the infographic bandwagon, it is likely that you see infographics as you scroll through social media and blogs.
Despite how widespread infographics are, there is still confusion about what exactly qualifies as an infographic.
According to Merriam Webster dictionary, an infographic is defined as:
A chart, diagram, or illustration (as in a book or magazine, or on a website) that uses graphic elements to present information in a visually striking way.
If we go by this definition of an infographic though, then virtually all types of visual information would be considered an infographic.
Even signs like the one below would be considered an infographic.
While useful, we generally now appreciate infographics to be more detailed and complex than a simple sign.
Wikipedia expands on the definition of infographic by saying that,
Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.
The key term here is complex information. Hence why street signs aren’t considered infographics by modern standards.
I also like how Venture Beat defines infographic as a “Picture painted with data. Take a quick look and a story emerges from numbers. Look more closely, and a complex narrative emerges from dense clusters of information.”
There are a lot of design and marketing agencies that have broken down infographics into types. However, it is hard to find a consensus amongst them.
As one designer points out, the breakdown of infographic types depends on how you define the different between data, information, and knowledge. These terms are highly subjective, which explains why we still don’t have a widely-agreed upon definition of infographic, nevertheless the types.
The Harvard Business Review guide Good Charts lays out four types of infographics: declarative, conceptual, exploratory, and data-driven. In this classification system, the types overlap each other, such as declarative-exploratory.
However, I prefer the simpler breakdown of infographic types by Column Five Media. They define three main infographic types: Data visualization, information design, and editorial infographics.
As a consumer, understanding the types of infographics can help you better gauge the value of the information presented.
You’ll be able to ask yourself questions like how many data sets are being presented, and is the infographic trying to elicit a response from me? Considering that infographics have long been used as a propaganda tool, this insight can help you avoid being manipulated with data.
Many of the early precursors to infographics, such as line graphs and charts, are types of data visualizations. The difference is that today’s data visualizations often present huge amounts of information.
There is a lot of debate about the difference between an infographic and data visualization. Some would argue that they are completely different things. However, the common consensus is that data visualizations are a type of infographic, but not all infographics are data visualizations.
Example of Data Visualization Infographic
With these information design infographics, the data is not specific numbers. Rather, the data is concepts which are visualized. Some examples of these information design are timelines, how-to steps, flowcharts, comparisons, hierarchical, and anatomical illustrations.
Example of Information Design Infographic
It used to be that text-based editorials were found in newspapers and magazines to supplement the objective news reporting. Now, there is a growing trend towards editorial type infographics.
Example of an Editorial Infographic:
Long before humans invented alphabet systems, they communicated with visuals. The human brain is hardwired to process visual information, and it does it much more efficiently than it processes text information.
Another reason that infographics are so powerful in today’s era of the internet, is that they capture attention. Our attention spans have drastically shortened because of the constant stimulus we receive. In this era of goldfish brains, learning needs to be micro.
Infographics are one of the best ways to present huge amounts of data in small bites, thus making them a very powerful learning tool. They are also great for marketers who want to get their message across as quickly as possible. Color visuals increase comprehension, learning, and retention by over 73%. The appeal lasts: Eye tracking research on news pages has shown that 87% of people who saw an infographic also read the accompanying text, whereas only 41% read the text of a typical page with heading and text.
The key to having content go viral is to make it shareable. Your readers see the content and believe that sharing it makes them look good. They then want to share it with their friends, coworkers, and grandparents. Visual content is 40X more likely to get shared on social media than other types of content (Buffer, 2014).
We humans are visual thinkers, so it is no surprise that infographics have been around since even before civilization. The earliest examples of infographics are arguably cave paintings which many experts believe were used to communicate information about animals and hunting methods. There are also prehistoric examples of constellations maps and land maps. However, the combining of data and art didn’t develop until the 1600s.
Maps had been around for long before the 17th century, but this is when the principles of measuring and marking distances as well as special geometry were laid down. As a result, we see a huge jump in the quality of maps during this century.
Christoph Scheiner is usually credited as the person responsible for making the first modern infographic. His map of sunspots was printed in 1626.
The end of the 18th century in Europe was a Golden Age for sciences and arts. The date 1786 stands out as when a Scotsman named William Playfair published his work “Commercial and Political Atlas.” The work contains the first examples of a bar chart. Playfair also is credited with inventing the line, area, and pie charts.
The 1800s was the era of charts. Many government offices started using visual charts for statistical analysis. The popularity of charts led to major innovations in their types and styles.
Suddenly, we had more attractive charts as well as new types like bubble charts, contour plots, and 3d charts.
Infographic charts also started to influence history.
If it weren’t for John Snow’s 1841 cholera map (which showed cholera outbreaks linked to a common water source), he probably wouldn’t have been able to convince public officials that cholera is spread by water. Thanks to his visualization, the well pump was removed.
In 1860, a map of slavery influenced the course of the Civil War. By seeing which areas held slaves, the Union was able to determine which areas would fight harder to keep slavery – and which ones might switch sides.
One of the first infographics to combine multiple data sets was made in 169 by designer Charles Minard. He visualized Emperor Napoleon’s 1812 invasion of Russia, showing the number of forces, distance traveled, temperatures, and rivers crossed.
Florence Nightingale was amongst the first to use infographics for activism. Her 1858 infographic of mortality of British army was used to convince the Queen to provide better medical care for soldiers in the Crimean War.
Up until this period, infographics were mainly used to convey data within scientific circles and niche audiences. The booming 1900s found infographics being adopted by mainstream media.
People were moving to cities during this time and public transportation was getting complex. Infographics were made to help the public navigate. The first few attempts at mapping the subway systems in NYC were far from ideal. It wasn’t until 1967 that subway routes were given their own color on maps.
Computers and software finally became affordable and small enough to make it into homes. Design software suddenly made it possible to visualize data quickly without having to hand-draw visualizations.
The result were infographics which were much more complex, such as network graphs, dendrograms, sunburst charts, and chord diagrams.
Now is the era we are familiar with. With the huge demand for visual content, everyone from marketers to government agencies to nonprofits have adopted infographics.
The push towards visual content also means there’s been a surge in bad infographics. It got so bad that a 2011 article in the Atlantic called the infographic trend a “plague” and “endemic in the blogosphere.”
By the end of the decade, marketers realize that they can’t make an impact simply by putting content in visual form. Consumers are demanding more to capture their attention.
Living in the information age means we are getting inundated with huge amounts of data daily. A Telegraph report found we consume the equivalent of 174 newspapers per day – which is five times more information consumed daily in 1986.
That statistic was reported in 2011. Since then, the amount of information overload has only increased.
With so much information overload, people have become very picky about what they consume. Content doesn’t even stand a chance without a visual strategy.
Thus, there is a huge push to transform content into visual form. In an article about how infographics jumped the shark, Flowing Data creator Nathan Yau comments on how infographics are replacing the blog post format.
Infographics have gotten longer to fit into the blog format. Posts that used to be long lists of favorite things and best methods have shifted to something more visual.
We’ve also seen more infographic trends like interactive, 3d, and motion infographics.
Infographics have grown to great lengths, quite literally. Keep scrolling..
Online users have also gotten immune to the visual pull of infographics. Without a good story throughout the infographic, people get bored.
Thus, it is no surprise that infographic design best practices include making a narrative flow. When done well, the narrative will engage consumers as they scroll down the infographic. The message is clear and there is a strong visual focus.
The final piece to pull it all together is a Call To Action or conclusion. Because, without a CTA guiding you in how to react, what was the point of consuming the infographic? Data only becomes knowledge when it can be put to use!
With the advent of computers, digital learning transformed from a futuristic ideal into a realistic possibility of daily life, changing our ideas about education. The technologies offered new ways to look at the educational process and improve it in unprecedented ways. By the end of the 1990s, the concept of e-learning had been already coined, opening the doors to the ever-growing field of digital education.
Although everyone realized the potential of digital education from its early days, nobody suspected the massive growth of over 900% that occurred between 2001 and 2017. Surpassing everyone’s expectations, e-learning become an industry with a huge impact and an exponential growth that still continues today.
Although the changes in the e-learning industry are only limited by our imagination, there are predictions that suggest that 2019 and 2020 are a favorable period for the expansion and development of online courses. A trend of rapid growth has already been noticed. From getting a degree remotely to learning practical skills with the help of AI or gamification, the options are endless.
Higher education is the domain that has known the greatest progress due to technology. In fact, e-learning has not only brought new ways of learning, but it has also improved traditional learning. Using online tools, a student enrolled at a traditional college or university can vastly improve his experience. Online courses, online tutors, custom writing services, and electronic books are there to help students learn easier and better.
The reality is that custom writing services have become an important facet of higher education. Despite the fact that the Earth changes quite frequently and in most of the cases it is hard to stay up to date, something hardly ever changes. Whether student is learning online or studying in the university or college, he or she always thinks “Maybe it is better to pay someone to write my paper?”. It depends on what answer is the best but almost always it is preferred to say “yes”. A student exploring e-learning will inevitably come across these online offers that can improve his studying methods significantly.
E-learning has opened the doors to better education, improving people’s chances of learning in a convenient and stimulating way that was hard to come by before. Although the statistics are impressive, typical students who want quality education are attracted to the benefits presented below:
MOOCs are massive open online courses that allow students to enroll in online courses provided by world-class universities. Computer access can thus give anyone from anywhere in the world access to the latest information and the experts in their field. MOOCs have gradually become the greatest promotors of e-learning, bringing together millions of users. These are the most popular platforms in 2019:
Together, these websites host tens of thousands of courses, covering any possible field of human knowledge from art to science, technology, and even practical skills.
There are fields of study where e-learning has almost a transformative power, and many students couldn’t even how to study without digital tools. In these fields, e-learning statistics and facts reveal great progress:
Considering the rapid growth of e-learning, the future of this innovative industry looks bright. In college or university or outside of it, students from across the world can benefit from digital tools for a rewarding and efficient learning experience.
Building a website is already challenging enough without having to worry about all the security features you’ll need. Research security firm Panda Security published a study revealing that 230,000 new malware samples are being launched daily. By 2021, the cost of cybercrime damage will hit the $6 trillion mark.
Big businesses aren’t the only ones susceptible to cyber-crime. In fact, small businesses prove to be perfect targets for hackers, simply because they tend to be lackluster with security and therefore easier to penetrate. One study found that 60% of small businesses experience some type of hacking issue annually.
“The fact is, every company is vulnerable to being hacked,” Kevin Kerridge of Inc. explained. “The large breaches make the news, but smaller breaches are being perpetrated every day. They may not make headlines, but they can turn a company’s world upside down.”
The types of cyber attacks on small businesses vary :
Photo via Small Business Trends
If you want your lead generating landing pages just be just as secure as they are well-designed, there are certain precautions you can take. Here are a few landing page security tips to help your business.
Content delivery networks (CDNs) make it easy for users around the world to access your site. Once a webmaster signs up for a CDN, they’ll have access to servers all across the globe.
This means a person visiting your website on another continent does not have to wait long for information to be relayed from your origin server to their own local server.
However, a CDN does much more than just increase relay speed; it also helps improve your website security. A CDN network comes equipped with dozens of edge servers, which can absorb a potential DoS attack from getting through.
Therefore, the ability for a DoS attempt to reach a single point of failure is greatly diminished. This is important, since 57 percent of DDoS attacks were from multiple types.
Photo via Verisign
Some hosting companies are able to reel customers in with false promises and absurdly low prices. The fact is, hosting itself is already a pretty manageable expense. Choosing to shave a few dollars off a monthly fee can mean the difference between a safe site and an unsecure one.
Consider some of the worst hosting horror stories: Crazy Domains, a website hosting company, tanked hundreds of business after it lost thousands of website data and offered only a $100 credit for the mistake.
Claire Broadley, a website designer with over 20 years experience creating websites, detailed her many website hosting issues in this blog post. In it, she described how after one day of being with her first host, her site went down after a blizzard hit the hosts’ data centers.
A great hosting company is protected across the board, regardless of any weather emergencies that might occur.
Poor hosting companies don’t have the level of protection that your business needs. Always do your due diligence when choosing a host; read reviews, discuss your concerns with customer service, and pay close attention the way support teams handle your hesitation.
An SSL certificate helps you secure your servers, and you should always purchase that extra layer of security from your host. You’ll notice the difference between sites that do have a certificate and those that don’t by taking a glance at the URL: those SSL-certified show a web address beginning with “HTTPS,” while others begin with just “HTTP.”
The difference between HTTP vs. HTTPS is important . . .
Photo via SEOPressor
With that extra layer of security, data that’s transferred from the server to the website can be easily intercepted and stolen. With an SSL certificate, all in-transit data is properly encrypted to prevent this from happening.
Furthermore, Google announced earlier this year that they would begin warning search users which websites weren’t properly secured, which could dramatically impact website traffic and SEO.
If you’re using a platform like WordPress, you’re in luck. WordPress has a variety of security plugins that extend the security functionality provided by your host and other forms of security. Here are some of the best WordPress security plugins when creating a landing page.
WordFence is one of the more popular WordPress plugins. It continuously checks your website for any malware infections by scanning every single file on your site, on the back and front ends, including plugins, your theme, and the WordPress core. It also allows you to add two-factor authentication via SMS.
WordFence security features include:
There are several security features offered with Sucuri Security. Features include security activity auditing, malware scanning, blacklist auditing, and an advanced website firewall. Overall, it protects your site from brute force attacks, DoS attacks, and Zero Day Disclosure patches.
Sucuri Security features include:
According to iThemes, there are over 30 ways the plugin can protect your website. To start, it will scan your entire sure to be certain there are currently no vulnerabilities that would expose it to an attack. This preventative approach can help you out in the long-run. Like some of the other available plugins, it forces users to create ultra-strong passwords and has 24/7 security monitoring.
iThemes Security features include:
It is important to note that the type of plugins you download and use on WordPress is important. In fact, many WP attacks happen through plugins.
Photo via Wordfence
Making landing page security part of your business process is critical. The increased number of hacks and cyber attacks happening year-over-year is staggering, and protecting your business, whether enterprise or small business needs to be a must. There are a number of ways to make this a priority! Is site security on your mind?
The world of digital marketing is rapidly changing. If you’re a performance marketer, you may sometimes feel as if you’re drowning in an alphabet soup of buzzwords, marketing speak, and confusing acronyms.
If you’ve ever tripped your tongue on the differences between content marketing and native advertising, well, you’re not the only one. Content marketing and native advertising have certain characteristics in common – but they are not the same. As digital marketing becomes more advanced, and new tools and platforms unfold, it’s important to stay on top of your game. To do that, let’s take a separate look at content marketing and native advertising, and see exactly how – and why – they’re different.
If content marketing seems to be a modern, internet-based phenomenon, think again. Content marketing has a long and impressive history. The earliest content marketing had the same goal as it does today – to drive brand awareness and customer engagement by promoting informative or entertaining content that gives value to existing and potential customers.
You’ve probably heard of John Deere, the farming equipment company, but you may not know that John Deere is actually regarded by many as the grandfather of content marketing. This is because, in the late 1800s, the company began producing a magazine called The Furrow. The magazine provided farmers with information and advice from the world of agriculture. It was also a great way to get the John Deere brand out there to customers, not via advertising, but by marketing through relevant, valuable content. Over a century later, the magazine is still in circulation – in 14 languages!
Much later, in the internet age, content marketing entered a whole new world of possibility. The ability to produce and publish content digitally and cost effectively, in a wide range of forms, has massively expanded the content marketing industry. So has the proliferation of computers, and especially mobile devices, which means that customers can access online content anywhere, anytime. Blogs, ebooks, videos, infographics, and interactive content, such as quizzes, surveys and more, are leveraged by brands to strengthen their image and message.
A classic example is the famous “Will It Blend?” YouTube video series by Blendtec, which has been ongoing since 2006. With over 200,000,000 views to date, the Blendtec video series is an ingenious piece of content marketing. The company founder stars in quirky short videos in which he attempts to blend objects in the Blendtec blender, demonstrating the product’s incredible power. Items such as iPads, marbles, diamonds and magnets have all been thrown in the Blendtec blender to answer the question, “will it blend?” The fascinating video series incorporates some of the most important aspects of content marketing, such as customer engagement. Many of the ideas about which objects to test in the blender come from popular requests sent in by the audience.
Check out this infographic that gives a visual summary of the story of content marketing, from John Deere, to “Will It Blend?”, to today.
To sum up, content marketing is the entire strategy of content-based promotional activities via the creation and publication of educational or entertaining content to drive customer engagement. It’s not one item in the performance marketer’s repertoire; it’s the whole kit and caboodle – and the kitchen sink!
Native ads are paid advertisements that blend in with the format and feel of the channel or publication in which they appear. The beauty and power of native ads are that they are nonintrusive; they don’t engage in hard selling, such as a TV commercial or magazine ad might. Rather, native ads intend to inform, educate or entertain the reader, providing them with a value-added experience that creates a positive and memorable association with the brand.
Native advertising, like content marketing, has a long and illustrious history, dating back to the 1800s. Then and now, native ads work on the same principles:
Here’s an early example of a native ad, for Quaker puffed wheat. Answer this question: does it look like a comic strip, or an ad?
It definitely looks and feel like a comic strip, and that’s what makes it a native ad, rather than just a regular advertisement. Native ads are usually marked as such, so readers are aware they are viewing an ad, not an editorial piece. Notice how the word “Advertisement” appears at the top of the Quaker native ad.
Another type of native advertising is the advertorial, which first appeared in the early 20th century. Advertorials are paid ads designed to look like an article, rather than an ad, based on editorial-style content that informs or entertains the audience.
Here’s an oft-cited example of one of the best advertorials ever published. In 1915, the Cadillac car company, which was facing tough times, published an advertorial about “The Penalty of Leadership”. The native ad, which was only published once, is widely credited for turning around the company’s fortunes, as it so successfully associated the notions of prestige and quality with the Cadillac brand.
Today, native ads are published in a few different ways – on social media platforms, in search results of search engines such as Google or Bing, and on content recommendation platforms.
In the pre-computer age, native ads were just ads. They stood on their own feet.
In today’s internet-based world, native ads are in fact, a means to an end – to get the reader to complete an online action (download an ebook, request a demo, watch a video, etc) that will take them down the sales and marketing funnel, with the intention of getting them to convert to a customer further down the road. Native ads are not just a form of advertising. They are a vital link in the chain of content marketing – but they are not content marketing itself.
Think of it this way: native advertising is a few slices of the larger content marketing pie. In fact, it may surprise you to know that native advertising already accounts for over half of online advertising. In 2017, native ads overtook display ads in terms of dollar spend. And, some 43% of content marketers are using native advertising as part of their marketing strategy.
Here’s an infographic to give you a visual overview of how native advertising has evolved over time.
If you cut back on all the performance marketing noise, you’ll notice a key differentiator between content marketing and native advertising – and it comes down to cost.
The content marketing examples cited above revolve around ‘owned media’ – that is, content created and distributed by the brand itself, on its own media channels and platforms, such as the company website and social media pages. The “Will It Blend?” videos are produced by Blendtec and promoted on their own YouTube channel. The Furrow magazine is produced, published and distributed by the John Deere company. Content marketing generally doesn’t include paid media, although a well-rounded content marketing strategy may also include paid advertising (such as PPC ads).
Native advertising, on the other hand, is always paid for. The advertiser (or brand) pays a third-party publisher to feature its native ads on the publisher’s site or channel. Quaker paid the newspaper to publish its native cartoon ad. And Cadillac bought the advertising space in the Saturday Evening Post for its native advertorial. In the online space, advertisers typically pay the host website for every click-through of their native ad.
Let’s conclude with an analogy that gives a nicely rounded overview of the difference between content marketing and native advertising, in a comfortably digestible morsel:
“If native advertising is on the menu, then content marketing is the whole kitchen.”
That’s right – native advertising is one method that you can implement into your whole content marketing strategy. But it’s also much more than just a method. Native advertising is perhaps an entire world of content marketing all its own because it works to drive customer engagement along the entire sales funnel. But remember, if you’re a performance marketer, native advertising – no matter how effective – can never be content marketing. So get back to the kitchen and start cooking your full course content marketing strategy!
Written by Guest Author Liraz Postan, from Outbrain
Consider the fact that, according to a study conducted by We Are Social, there were about 2.8 billion social media users around the world in 2017 – equivalent to a roughly 37% penetration rate. What are the odds that they’re all using the same social networks? That they’re all looking for the same things for the same reason? That the same piece of content will strike a chord with all 2.8 billion of them in the exact same way?
The answer to all of those questions is clear: slim to none.
Because when someone logs into Twitter to check their feed, they’re doing so for a different reason than when they log into Facebook or Instagram or Snapchat. They’re probably doing so from a different environment and they have a different end goal in mind.
Therefore, it becomes of paramount importance that you understand what these goals are so that you can make sure you have the right type of visual content for the right moment on the right channel moving forward.
Breaking Down the Major Social Networks
We’ve talked at great length in the past about what goes into creating a high quality, compelling piece of visual content – so we’re not going to retread all that here. For the sake of discussion, let’s assume that you’re sitting in front of a terrific piece of collateral that you can’t wait to get out to the widest possible audience.
So where, exactly, should you post it?
According to experts, these are the types of content that perform best on specific social networks:
So when you sit down with a tool like Visme (which I founded to help people communicate visually) to work on that next big infographic, you’re probably going to want to start with Pinterest and Twitter when it comes to publishing because it’s right in the wheelhouse of what those users are already looking for.
When you come to something that is a little more long form like a flyer, Facebook would probably be the way to go – because it’s users still love visuals but seem to be willing to take a little more time to really digest something should the need arise.
Note that you can also use Visme to create terrific social media graphics, which is another opportunity to really help sell the visual aspect of your social media presence. You’ll still want to keep the specific audience on a network in mind before you pull the trigger, however.
In essence, don’t create social media graphics for social networks in general – really break things down and take a different approach to creating something for Pinterest than you would for something like LinkedIn. The former lets you be a little more fun and exciting while the latter does not – you don’t want to put off a huge portion of your audience with the right type of graphics as that will only put you farther away from your goal, not closer to it.
Likewise, let’s say for the sake of example that you really want to appeal to a younger audience so you want to start incorporating memes and similar types of fun materials into your messaging. Facebook would be a really great place to do something like that and memes in general even work wonders on Twitter… but keep it off of a site like LinkedIn.
LinkedIn is decidedly more professional that Facebook or Twitter (probably combined) and you really want to put your best foot forward in that regard. Nobody is saying that your entire online presence has to be “all business, all the time” – but you have to know how and when to pick your spots, so to speak.
Really, what you’re doing is pairing the content you’re creating, the audience you’ve created it for and the goals you hope to achieve with the right platform on which to excel in those areas. If you’re able to do that on a regular basis, you won’t have to worry about finding success – you’d better believe that success is going to find your.
Other Essential Considerations
Along the same lines, you’ll also want to work hard to maintain the proper ratio of helpful, engaging and inspiring posts to direct sales posts regardless of which social networking site you choose.
As a rule of thumb, try to stick to making roughly 80% of your posts inspiring, engaging, or thought provoking in some way. Then, you’re free to use the other 20% to focus more on selling your products and services.
The key is that you want to be more helpful than salesy, because “sales driven” has a habit of turning into “pushy and overbearing” before you even realize that you have a problem.
But again, all of this is staying within the lines of the social network-specific guidelines that we were discussing earlier. A lengthier, more thorough inspiring post should probably be targeted at Facebook and the same is true of a longer, more detailed sales post. Just like your Infographics – both those that aim to inform and those that are trying to sell – would probably be more at home on a site like Twitter.
Another thing to consider is that absolutely none of this means that you suddenly have to come up with double or even triple the ideas for content depending on how many different social networking sites you’re working with. The story at the heart of a piece of content can stay the same and be re-used on Facebook, Twitter, Instagram and LinkedIn. How that story is framed, packaged and presented is all that needs to change. So you can easily take a single idea about community contributions your company has made and:
Suddenly, you’re talking about four high quality pieces of content that all came from the same core idea. They all tell the same story, just in totally different ways depending on where they will eventually wind up. Any one of your customers could encounter only one of the four pieces and get a complete story, but by diving into all of them they have a much more complete picture from a variety of angles.
The Key to Engagement is Specificity
In the end, the most important thing to understand about social media marketing in the modern age is that engagement should always be your number one goal. Raising awareness is great and all those followers may or may not translate into a sale, but making your top priority anything less than engagement essentially means looking a digital gift horse square in the mouth.
Every social networking site has its own unique strengths and weaknesses, which means that users are already engaging with those platforms in very different ways. By understanding WHY people use Facebook over Twitter and HOW they engage with those platforms, the answer to WHAT type of content you should post becomes overwhelmingly clear.
None of that is to say that the same piece of content won’t work equally well on two separate networks, but by creating content for a specific audience for a specific network you’re putting yourself and your campaigns in a much better position to succeed than they would be otherwise.
About the Author
Payman Taei is the founder of Visme, an easy-to-use online tool to create engaging presentations, infographics, and other forms of visual content. He is also the founder of HindSite Interactive, an award-winning Maryland digital agency specializing in website design, user experience and web app development.
Despite currently trading around $8,000 and steadily increasing in popularity, cryptocurrencies are often still marred by fear and negative media coverage.
Bitcoin is transparent and digital, meaning when using it you don’t have to worry about counterfeit money. It’s the first successful use case of blockchain technology in digital payment. As Bitcoin’s introduction verges on its 10th year, it’s starting to gain further widespread adoption around the world. Here are 10 moments in its history that stand out as well as a bitcoin infographic with 67 insane facts.
Satoshi Nakamoto Launches Bitcoin with a Radical Agenda (January 2009)
You might assume that somebody who creates a new currency is probably in it for the money, and while Bitcoin’s mysterious founder Satoshi Nakamoto is estimated to own $4.7 billion worth of BTC, it’s the radical agenda behind the technology that has inspired many people to show their support.
“The Times 3 January 2009 Chancellor on brink of the second bailout for banks,” was the message Nakamoto left in the very first block that was mined that month – referencing an article about the financial crisis and the UK’s taxpayer-funded bank bailout.
Bitcoin is not controlled by any central government or authority, transactions are pseudonymous, and there are no inherent restrictions preventing any individual from using it as long as they are able to connect to the internet and use the web. Even in countries where BTC is outlawed, there isn’t always a realistic way to enforce the ban.
Without these radical elements, it could be argued that Bitcoin would not be as successful, as there wouldn’t be anything particularly unique about it.
Bitcoin Pizza Day (May 2010)
An example of BTC’s rise in value is “bitcoin pizza day,” the day which commemorates the very first consumer purchase using the currency.
On May 22, 2010, Laszlo Hanyecz bought pizza from 18-year old Jeremy Sturdivant, for 10,000 BTC, totaling approximately $25 at the time. Today this is worth over $50 million!
It wasn’t a direct transaction with the pizza place; rather Hanyecz sent the money to Sturdivant who agreed to place the orders.
Unfortunately, it is not known what Sturdivant did with his coins and if he’s now living the high life or kicking himself for spending them up before the boom in value. However, one person we do know who is kicking themselves is Hanyecz, who probably should have just made a sandwich and held on to his fortune.
Numerous independent and larger pizza chains now accept payment in BTC. Also, there are several online services that allow customers to pay a middleman in BTC, who will then order a desired service on your behalf in regular currency.
Europe Embraces Bitcoin (2011)
Although the US was its birthplace, Europe was quick to embrace Bitcoin. In 2011 French based exchange Bitcoin Central was the first exchange to be licensed under European regulation.
It subsequently assured customers’ balances up to 100,000 EUR and offered debit cards with access to BTC balances. In practice, this meant that Bitcoin (BTC) could be immediately exchanged into Euros at the point of sale or ATM.
In 2014, Belgium and Finland decided the cryptocurrency was exempt from VAT, meaning trades could be legally made without buyers being subject to tax.
In 2017, Swiss private bank Falcon became the first bank to sell bitcoin directly to its customers. The tradeoff is that anonymity is lost as transactions made by an account holder can be linked.
Time Magazine Article (April 2011)
It might not quite have the clout it used to, but Time Magazine featured Bitcoin in, giving it a rubber stamp of relevance among mainstream media.
This occurred in April 2011 with their piece entitled “Online Cash Bitcoin Could Challenge Governments, Banks.”
The article looked at the potential risks to users and barriers from governments, its use in the illegal dark web marketplaces, and its steep learning curve. Simultaneously it explored the benefits and then revolutionary concept behind the blockchain technology.
Since then, the magazine has done many more pieces (both positive and negative) on Bitcoin.
A Coupled Lived 90 Days on Just Bitcoins (Summer 2013)
Are bitcoins accessible to the average person? Do they work as a day-to-day means of exchange, or are they just for geeks, ideologues and investors?
Austin Craig and Beccy Bingham proved in the summer of 2013 that, yes, you can get by using only BTC. However, their 90 day experiment wasn’t easy – they could only use Skype to make calls, and purchases were dependent on whether they could convince retailers and service providers to accept the currency or use the kindness of friends and strangers to act as middle-men.
Of course, we’ve come a long way since then. Now even some gas stations are accepting BTC, and you can pay at many independent stores for groceries and other goods.
Cyprus University Accepts Bitcoins for Tuition (November 2013)
In an effort to ease transmission difficulties for certain students, the University of Nicosia in Cyprus began accepting BTC for student tuition in November 2013.
The private university’s CFO Dr. Christos Vlachos appears to be a proponent of the currency, stating: “Digital currency will create more efficient services and will serve as a mechanism for spreading financial services to under-banked regions of the world.”
In addition to being a practical move, he stated that it was a way for the institution to learn more about the technology firsthand.
A center of learning trying to learn something new? What a novel idea!
The Great Bitcoin Boom of 2013
2013 was a big year for bitcoin as it saw its value skyrocket from $125 in the September to over $1,100 by the end of November. This was heavily tied to the market’s expansion into populous China and a perfect storm of new media coverage and bullish investing.
Of course, rapid booms tend to preclude busts and the collapse of leading exchange Mt. Gox, a ban in China, numerous hackings, the closing of the illegal marketplace the Silk Road, and lots of negative coverage ensured this would be deep and painful (but not fatal).
Bitcoin’s value plummeted to $400 in April 2014 and hit lows of about $200 in January 2015.
Nonetheless, the community saw where Bitcoin could go and it would go higher still. Their optimism was confirmed with aplomb when BTC rose to almost $20,000 in value at the end of 2017.
Microsoft on Board (2014)
It’s one thing when an independent hipster coffee shop or an online tech store offer bitcoin as a payment method, but when a mega corporation like Microsoft gets behind something you know it has legs.
They began accepting BTC as a form of payment for digital items in December 2014, in partnership with BitPay – today’s leading Bitcoin payment service provider that launched in 2011 and was the first to offer a wallet on smartphones, making it much easier for the general public to get involved.
Microsoft also allows you to add money to your account with BTC via the ‘Redeem bitcoin’ feature.
Banks and Other Institutions Adopt the Technology (May 2015)
If you can’t beat them join them; this seems to be the perspective of governments, banks and other institutions that are now researching and investing in blockchain p2p technology themselves – a clear example of Bitcoin’s success.
In May 2015, NASDAQ adopted the blockchain to handle transactions. Then in September, Goldman Sachs, JPMorganChase, and Bank of America were among nine of the world’s biggest banks to join a pact to build the “fabric” of blockchain technology for the banking industry.
In March 2016, broker ICAP was the first to distribute data on trades to customers using blockchain, and in the May Santander became the first British bank to start using the tech for recording international payments.
In 2017, the US Government began investing in blockchain to protect healthcare companies from hackers, and by 2020 Dubai wants all government transactions to be blockchain-powered.
Despite all these entities owing their innovation to the founder of Bitcoin, the digital currency’s advocates are keen to point out that the technology was supposed to bypass the old guard, not empower it.
Mt. Gox Saga
The Mt. Gox saga is commonly considered a black mark on Bitcoin history. After all, in early 2014 there was a major scandal that saw the disappearance of approximately 850,000 bitcoins the exchange was holding in wallets and trades. By May 2016, creditors of Mt. Gox had claimed they lost $2.4 trillion because of the bankruptcy.
Yet, despite such a massive failure of the BTC market (at one time Mt. Gox was processing 80% of all currency trade related transactions), the cryptocurrency survived, rebounded and continues to thrive.
It was a much needed wake-up call for the community. Despite inherent encryption, entrusting third parties without security protocols to get it right was naïve. Now everybody knows better and the market is stronger because of it.
Bitcoin Explosion (2017)
2017 was the year of Bitcoin.
The cryptocurrency began the year valued just over $1,000 and finished it at nearly $20,000.
This massive increase in value saw it emerging from geeky-obscurity into the mainstream with force. News channels, newspapers, sites that had never covered the topic before, all began blabbering about the new phenomenon, spewing controversial information and unchecked facts.
The surge of popularity led to many new investors joining, but also many got burned by the prodigal volatility of the cryptocurrency, which has more than halved in value since its zenith in late December 2017.
As of the end of Mar 2018 bitcoin boasts over 24 million users (or digital wallets), nearly 2,400 ATMs in many countries, the number of daily transactions are growing exponentially, and it’s trading around $8,000. Bitcoin: success or failure? Check out these amazing facts about Bitcoin: