Blog Posted In Education

What Is an Infographic? The History and Evolution of Data Visualization


By | source: Jun 23rd, 2020

Whether you work in marketing, research, education, or the non-profit sector, infographics are likely a part of your everyday life. Even if your sector hasn’t jumped on the infographic bandwagon, it is likely that you see infographics as you scroll through social media and blogs.

Despite how widespread infographics are, there is still confusion about what exactly qualifies as an infographic.

Definition of Infographic

According to Merriam Webster dictionary, an infographic is defined as:

A chart, diagram, or illustration (as in a book or magazine, or on a website) that uses graphic elements to present information in a visually striking way.

If we go by this definition of an infographic though, then virtually all types of visual information would be considered an infographic.

Even signs like the one below would be considered an infographic.

fall rock sign is a simple infographic

 

While useful, we generally now appreciate infographics to be more detailed and complex than a simple sign.

Wikipedia expands on the definition of infographic by saying that,

Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

The key term here is complex information. Hence why street signs aren’t considered infographics by modern standards.

I also like how Venture Beat defines infographic as a “Picture painted with data. Take a quick look and a story emerges from numbers. Look more closely, and a complex narrative emerges from dense clusters of information.”

Key Features of Infographics:

  • Goal is to make large amounts of data immediately understandable.
  • Information can be quickly digested.
  • Visually striking.
  • Engaging.

All Infographics Contain:

  • Content Almost all infographics use some text to get the message across. However, there are some infographics – such as the IKEA stick figures – which convey the message without any text.
  • Visuals: The visuals need to be striking and clearly convey the information.
  • Knowledge: The goal of an infographic is to convey information. Without knowledge, then it is just a graphic and not infographic.
IKEA how-to infographic

IKEA's instructions are an example of infographics without any text.

Types of Infographics

There are a lot of design and marketing agencies that have broken down infographics into types.  However, it is hard to find a consensus amongst them.

As one designer points out, the breakdown of infographic types depends on how you define the different between data, information, and knowledge.  These terms are highly subjective, which explains why we still don’t have a widely-agreed upon definition of infographic, nevertheless the types.

The Harvard Business Review guide Good Charts lays out four types of infographics: declarative, conceptual, exploratory, and data-driven. In this classification system, the types overlap each other, such as declarative-exploratory.

However, I prefer the simpler breakdown of infographic types by Column Five Media.  They define three main infographic types: Data visualization, information design, and editorial infographics.

As a consumer, understanding the types of infographics can help you better gauge the value of the information presented.

You’ll be able to ask yourself questions like how many data sets are being presented, and is the infographic trying to elicit a response from me?  Considering that infographics have long been used as a propaganda tool, this insight can help you avoid being manipulated with data.

Data Visualization Infographics

Many of the early precursors to infographics, such as line graphs and charts, are types of data visualizations.  The difference is that today’s data visualizations often present huge amounts of information.

Key Features:

  • Illustrates numbers/amounts
  • Delivers information
  • Is objective
  • Usually created for a specific niche
  • Not narrative – focus on the numbers
  • Tend to be more “numbers heavy” than graphic

There is a lot of debate about the difference between an infographic and data visualization.  Some would argue that they are completely different things.  However, the common consensus is that data visualizations are a type of infographic, but not all infographics are data visualizations.

Example of Data Visualization Infographic

Infographic shows the relative complexity of the solar magnetic field.

 

Information Design Infographics

With these information design infographics, the data is not specific numbers.  Rather, the data is concepts which are visualized. Some examples of these information design are timelines, how-to steps, flowcharts, comparisons, hierarchical, and anatomical illustrations.

Key Features:

  • Illustrates concepts rather than numbers
  • Include more than one set of data or info in order to tell a larger story
  • Typically aimed at a mass market
  • May not be objective

Example of Information Design Infographic  

information design type of infographic showing crowd funding benefits

The infographic shows a concept, not a specific set of data.

 

Editorial Infographics

It used to be that text-based editorials were found in newspapers and magazines to supplement the objective news reporting.  Now, there is a growing trend towards editorial type infographics.

Key Features:

  • Are not objective
  • Have a distinct call to action
  • Often used by non-profits and activist groups
  • Use various data sets to support viewpoint

Example of an Editorial Infographic:

PeTA infographic

An editorial infographic by PeTA

 

Why Infographics Are So Powerful

Long before humans invented alphabet systems, they communicated with visuals.  The human brain is hardwired to process visual information, and it does it much more efficiently than it processes text information.

infograpic on the benefits of visual learning

Source

Shortening Attention Span

Another reason that infographics are so powerful in today's era of the internet, is that they capture attention.  Our attention spans have drastically shortened because of the constant stimulus we receive.  In this era of goldfish brains, learning needs to be micro.

Infographics are one of the best ways to present huge amounts of data in small bites, thus making them a very powerful learning tool.  They are also great for marketers who want to get their message across as quickly as possible.   Color visuals increase comprehension, learning, and retention by over 73%.  The appeal lasts: Eye tracking research on news pages has shown that 87% of people who saw an infographic also read the accompanying text, whereas only 41% read the text of a typical page with heading and text.

Shareability

The key to having content go viral is to make it shareable.  Your readers see the content and believe that sharing it makes them look good.  They then want to share it with their friends, coworkers, and grandparents.  Visual content is 40X more likely to get shared on social media than other types of content (Buffer, 2014).

 

Infographic History Timeline

Prehistory and Early Civilization

We humans are visual thinkers, so it is no surprise that infographics have been around since even before civilization.  The earliest examples of infographics are arguably cave paintings which many experts believe were used to communicate information about animals and hunting methods.  There are also prehistoric examples of constellations maps and land maps.  However, the combining of data and art didn’t develop until the 1600s.

Dunhuang star chart

Dunhuang star chart, dated to between 600 andn 900 AD.

 

1600s:

Maps had been around for long before the 17th century, but this is when the principles of measuring and marking distances as well as special geometry were laid down.  As a result, we see a huge jump in the quality of maps during this century.

Christoph Scheiner is usually credited as the person responsible for making the first modern infographic.  His map of sunspots was printed in 1626.

Christoph Scheiner sunspots infographic

 

1786

The end of the 18th century in Europe was a Golden Age for sciences and arts. The date 1786 stands out as when a Scotsman named William Playfair published his work “Commercial and Political Atlas.” The work contains the first examples of a bar chart. Playfair also is credited with inventing the line, area, and pie charts.

William Playfair, grandfather of infographics

 

1800s

The 1800s was the era of charts. Many government offices started using visual charts for statistical analysis.  The popularity of charts led to major innovations in their types and styles.

Suddenly, we had more attractive charts as well as new types like bubble charts, contour plots, and 3d charts.

Infographic charts also started to influence history. 

If it weren’t for John Snow’s 1841 cholera map (which showed cholera outbreaks linked to a common water source), he probably wouldn’t have been able to convince public officials that cholera is spread by water.  Thanks to his visualization, the well pump was removed.

Cholera outbreak map

Cholera outbreak map

In 1860, a map of slavery influenced the course of the Civil War.  By seeing which areas held slaves, the Union was able to determine which areas would fight harder to keep slavery – and which ones might switch sides.

civil war slave holders map

One of the first infographics to combine multiple data sets was made in 169 by designer Charles Minard. He visualized Emperor Napoleon’s 1812 invasion of Russia, showing the number of forces, distance traveled, temperatures, and rivers crossed.

first modern infographic

 

Florence Nightingale was amongst the first to use infographics for activism.  Her 1858 infographic of mortality of British army was used to convince the Queen to provide better medical care for soldiers in the Crimean War.

florence nightengale infographic

 

 

1900s

Up until this period, infographics were mainly used to convey data within scientific circles and niche audiences. The booming 1900s found infographics being adopted by mainstream media.

People were moving to cities during this time and public transportation was getting complex.  Infographics were made to help the public navigate.  The first few attempts at mapping the subway systems in NYC were far from ideal.  It wasn’t until 1967 that subway routes were given their own color on maps.

NYC subway map 1904

First NYC subway map from 1904

 

1990s to Early 2000s

Computers and software finally became affordable and small enough to make it into homes. Design software suddenly made it possible to visualize data quickly without having to hand-draw visualizations.

The result were infographics which were much more complex, such as network graphs, dendrograms, sunburst charts, and chord diagrams.

2000s

Now is the era we are familiar with.  With the huge demand for visual content, everyone from marketers to government agencies to nonprofits have adopted infographics.

The push towards visual content also means there’s been a surge in bad infographics.  It got so bad that a 2011 article in the Atlantic called the infographic trend a “plague” and “endemic in the blogosphere.”

By the end of the decade, marketers realize that they can’t make an impact simply by putting content in visual form.  Consumers are demanding more to capture their attention.

 

The Infographic Today

Living in the information age means we are getting inundated with huge amounts of data daily. A Telegraph report found we consume the equivalent of 174 newspapers per day – which is five times more information consumed daily in 1986.

That statistic was reported in 2011. Since then, the amount of information overload has only increased.

With so much information overload, people have become very picky about what they consume. Content doesn’t even stand a chance without a visual strategy.  

Thus, there is a huge push to transform content into visual form.  In an article about how infographics jumped the shark, Flowing Data creator Nathan Yau comments on how infographics are replacing the blog post format.

 Infographics have gotten longer to fit into the blog format. Posts that used to be long lists of favorite things and best methods have shifted to something more visual.

We've also seen more infographic trends like interactive, 3d, and motion infographics.

Infographics have grown to great lengths, quite literally.  Keep scrolling..

long form infographic goes far down the page

Online users have also gotten immune to the visual pull of infographics.  Without a good story throughout the infographic, people get bored.  

Thus, it is no surprise that infographic design best practices include making a narrative flow.  When done well, the narrative will engage consumers as they scroll down the infographic.  The message is clear and there is a strong visual focus.

The final piece to pull it all together is a Call To Action or conclusion.  Because, without a CTA guiding you in how to react, what was the point of consuming the infographic?  Data only becomes knowledge when it can be put to use!

infographic world

Blog Posted In Business, Marketing

Create Unique Presentation Visuals with Animated Infographic Templates


By | source: Nov 10th, 2020

Walk into any presentation and you're likely to be presented with visuals. In today's digital revolution, PowerPoint presentations often provide the audio-visual boost that engages an audience. Instead of having a wall of text, presentations can include images, often using infographics. Infographics are an eye-catching visual or graphical representation of data that are easy to read and assist in concretely spreading knowledge. Charts, diagrams, timelines, shapes, and crafty infographics turn your presentations into invigorating stories that save your clients the hassle of going through tedious statistics.

Synthesize your data and visually entice your business investors and customers with delightful infographics in PowerPoint presentations. An attractive slide deck with a captivating infographic template can outshine your presentation from your competitors. More than 80% of numbers and text in data analytics, statistics, and annual reports are forgotten by the clients if they are presented in a mundane textual way. 

Whereas, the information exhibited through infographics like mind maps, charts, pyramids, and demographic infographics, timelines leave a memorable mark on the audience. Furthermore, infographics in slides embedded with original site links can leverage your search engine rankings as it helps to create inbound links. For those looking to perk up their presentations and reinvent their marketing strategy, enthralling infographics available on SlideModel.com are your key to astound your stakeholders. 

In this article, we’ll review some of the creative infographic templates created by SlideModel.com that would be a good fit for your next PowerPoint presentations.

 

1. Animated Cube Infographic PowerPoint Template

[ View & Download ]

This 3D infographic PowerPoint template from SlideModel is an excellent choice to infuse your slides with exemplary visual display. With three 3D cube segments forming a triangle, this template is perfect to portray the growth ladder or process plans in steps. This cube pyramid will lucidly exhibit your business, marketing and strategy plans.

 

What’s great about SlideModel is its 100% editable templates which can be customized as per the needs. You can switch the color scheme of the cube infographic, change texts, adjust size, and fonts in the placeholders as desired.  Replace digits with icons, modify the cubical animations, and represent your analytical stages with this bold infographic. Help your clients to digest information easily with this beautiful infographic.

 

2. Animated 3D Multi-Step Stair Concept PowerPoint Presentation

[ View & Download ]

 

This awe-inspiring infographic template is optimal for you if you want to showcase the steps to achieve success in your business. Containing three 3D staircase levels with 3 steps each, this flow diagram is useful to demonstrate procedures and sub-procedures, activities, and steps required to reach the top-level victory. 

 

The staircase steps with three different directions and color-coded arrows are significant to plan a pitch before the actual development starts. Through this infographic, entrepreneurs and marketers can ascend from the lower level to the higher level showcasing plans, challenges, and opportunities in their business. Powerfully explain the business hierarchy, inspire employees to climb the staircase, and modify it according to your needs. 

 

3. Animated Infographics PowerPoint Template

[ View & Download ]

 

With a multitude of data and numbers pitched every day in the corporate world, it becomes tiresome for the customers and clients to keep track of the data and remember it. This template from SlideModel is the perfect blend of information and graphics to display the business analytics with minimal text is a concise yet comprehensive form.

 

This animated slide deck is a combination of five slides imbibed with charts, maps, icons, arrows, number labels, zig-zag effects and much more. Diverse charts like doughnut chart, core level pie chart, and maps instill a detailed description of your topic compellingly. Replicate slide designs, synchronize animations, adjust entrance and exit effects and have a wow factor in your presentation. 

 

4. Animated 3D Square Connected Block PowerPoint Template

[ View & Download ]

 

With more than 30 million presentations being presented every day, a creative, intuitive and vibrant slide deck can grant praises for you from your audience. This animated infographic template forms a striking presentation with interconnected 3D cubes containing four segments and combines amazing transitions to present your message and points to an audience. With its zoom-in illusion, highlight the prime points with clipart icons.

 

Comprising 14 slides, construct a presentation with four major headers on the 3D cube segments and type the details of those headers in subsequent slides. The last slide can entail a holistic summary of the project. Along with the morph transition effect in all slides, this 3D model can be easily rotated at 360 degrees for easy understanding. Crunch those numbers and display your text in a stellar way seamlessly with this template. 

 

5. Animated Folded PowerPoint Templates

[ View & Download ]

 

According to the 10-20-30 rule, a successful presentation contains not more than 10 slides for it to be impactful. Animated folded PowerPoint template fulfills all your needs in just 7 slides! This unique slide set embodies a folder layout display with racks of each topic accommodating attractive slide transitions and graphic animations.

 

Present your business information in a story-like form with headers like about, history, timeline, services, teams and follow. Each of the slides includes salient shapes and text placeholders to give variety to your slides. Put forward your business plans, introductions, and strategic proposals with this myriad of stellar slides incorporating circular pictures, timelines, infographic bullets, and much more. 

 

6. SWOT Analysis Template Infographic Quadrants PowerPoint

[ View & Download ]

 

While pitching business and marketing plans to your investors, an all-inclusive analysis of the company’s Strengths, Weaknesses, Opportunities, and Threats are essential. Listing them in plain textual bullets might risk you losing your clients due to their dullness. This is where this SWOT Analysis infographic template comes in handy.

 

This slide deck comprises 9 slides with an overview of all the four points in the first, a bird’s eye view in quadrants one-by-one in the next four slides with extensive details in the subsequent 4 slides. Illustrate your brand’s best features, weaknesses, lucrative opportunities, and competing challenges concretely in this data-driven model. Add animations, customize slide features, and present strategic plans to your audience. SWOT analysis template can be a game-changer for businesses looking forward to assessing themselves & growing.

 

7. 1-To-7 Item Agenda Slides Template for PowerPoint Presentations

[ View & Download ]

 

When the business strategies or agendas are presented drably in the form of texts in bulky office files or boards, your audience is sure to lose interest after some time. To keep them engaged this infographic template is pristine for you. Pitch your 7 agenda points one by one or all at once with this curved bullet-style design. 

 

Personalize these agenda bullets with colors of your choice and select appropriate slide backgrounds and templates. As a presenter, it is imperative to display confidence in communication skills. This template will aid you in organizing your agenda in a logical sequence and also act as your cues in front of your audience. Highlight the important agendas first or choose your order and present your information in just one slide.

 

8. Pencil Infographic Template

[ View & Download ]

 

This pencil infographic template and metaphor encompasses a lush design. The template comes with three beautifully designed pencil themed infographics. Designed on vector graphics, the template features a modern flat design and comes with both, 4:3 and 16:9 aspect ratios. Presenters should note that the template is fully editable and can help you kickstart your presentation endeavors in no time.

 

With dark and light contrast backgrounds, the template appeals to a wide range of audiences and engages with them. People looking forward to creating a data-driven presentation can find this template a perfect pick. Since the template is fully editable, you can leverage customization and come up with a presentation that resonates with your brand.

 

9. 5-Step Cycle Infographic Design for Presentations

[ View & Download ]

 

For professionals looking to present their data and information in a cyclical form, this infographic slide template is a go-to option for them. Visually charm your audience with this 5 step circular flow diagram. In its 5 editable nodes, demonstrate your business ideas with a core title in the center.

 

Present all the data in a wholesome way in the first slide and focus on all the five points one by one while others fade into the background. Change colors, replace icons, format text and background. Add transition effects and infuse it with intriguing animations. Highlight your business plans concretely with these 5 visual nodes.

 

Decorating your PowerPoint presentations with infographics certainly adds unique visual charm to them. Infographics in presentations can vibrantly market your strategy, advancing over plain textual slide bullets that are bland. They help in the engagement of the audience as well as fabricates the presentation experience as lively and charming. Try out these infographic templates from SlideModel today!

infographic world

Blog Posted In Business, Marketing

Frase Review: Staying Above The Fray With AI Content Generation


By | source: Oct 16th, 2020

No business can cope with the demands of the global economy without building a recognizable brand.   The easiest way to build brand awareness is by creating and marketing content to your customers.

The problem with creating and distributing content these days is that we are experiencing massive information overload. People experience difficulties finding the most relevant content to them among thousands or millions of content pieces on most topics. That particular issue emerged as a market opportunity to build a marketing tool that utilizes artificial intelligence (AI) to find, research, and create purposeful content.

What is Frase

Besides the delivery of content directly to consumers, modern content marketing largely relies on search engines to promote content customers and prospect clients are searching for online while seeking answers to problems they have. Whether you are selling cars or digital gadgets, you need specific marketing content that is both useful for the customer and builds brand awareness.

That is where Frase comes in handy for short- and long-term marketing campaigns; this online tool enables marketers to identify the questions their target audiences are asking online. Then you can research and create SEO-friendly content that is addressing the particular pains of your customers and produce valuable summaries or answers on a topic of interest to your specific audience.

That said, Fraise’s unique service proposition is based on three major functionalities of the AI-powered tool:

  • Identification of the best topics for your content based on the top search results for your keywords.
  • Benchmarking your existing content for specific keywords against competitors.
  • Automatic generation of content summaries for keywords you are looking for.

You can create valuable content that targets specific audiences and key phrases and keep an eye on what content your competitors produce on the topic. More important, you can benchmark your existing content against theirs and fill the possible gaps in your content marketing strategy.

How Frase Works

The entire process starts with creating summaries for your intended topic, which saves you a lot of time researching each and every keyword and subject. Frase returns briefs in seconds for:

  • Relevant supporting statements and suggestions for H2 article headings.
  • Statistics you can use in the article.
  • Related article topics in context.

That is how summaries look in the Fraise’s Summaries dashboard tab.

 

As you can see, if you are in the business of paid content delivery, you can check what specific questions consumers ask online regarding this particular subject matter. You only need to enter a key phrase and the Frase dashboard will return a rich list of briefs on the topic as well as a list of related questions users have posted online.

questionsfrase

Then, you can find relevant statistics to support your statements in the Stats tab or research and link to reputable sources by exploring the most relevant source links in the Links tab of the Frase dashboard.

statsfrase

After researching all the other sources, writing down the article content, placing statistical and market or industry data in your article, and creating relevant points and statements as sub-headings, you can benchmark it against the top results found online.

At this point, you can start enhancing your content to rank better compared to the most popular articles on your subject matter By repeatedly benchmarking the article in the process of content writing you can get scores that match those of the competitors or score better than them.

You can also find what the average word count of the other articles is and select specific sources to scan for relevant content benchmarking.

 

Advanced Frase Features

frase question map

Frase also offers several advanced features for content marketers.  Its AI algorithm can help you with generating question ideas and produce a content map for your topics.

Such a content map is a valuable tool for selecting the main points of your article and extending the content reach to related topics as well. You can use it also for creating a series of content pieces on any given topic or answer a pool of questions your customers may have.

Racking your brain for content ideas?  Frase also identifies questions from the web and forums related to your topic.

question ideas

Frase also automatically generates a FAQ Schema Markup for your website to optimize your web properties for voice search and SEO snippets. For that feature to work, you need a web page that has questions and answers on it just like in a FAQ section.

By using datasets, you can optimize your FAQ section to provide automated answers to common questions while the built-in Answer Engine enables answers to be trained as site visitors engage with the engine. Thus, you effectively create AI-powered online assistants that address the most important queries from your site visitors.

 

Frase Integrations

Frase integrates with Google Search Console to automatically extract data about the most relevant question queries by your customers and site visitors, which enables you to provide up to the point answers and create content with added value to your visitors. Other integrations include publishing from Frase directly into WordPress, HubSpot CMS, and Mailchimp campaigns.

frase assistant

Fraise’s Answer Engine supports integration with HubSpot CRM, enabling you to collect contacts from your answer engine.

Main Benefits

  • Update old posts with SEO in mind.  You can import content from a URL and edit content while looking at what your competitors are doing.  They are ranking within search results for a reason!  You can then export your work into multiple formats such as Microsoft Word, HTML, text file, or PDFs.
  • Edit while you research.  Do you have what seems like hundreds of tabs open when you write? Frase is a fantastic way to consolidate research while you're writing.  You can edit the brief, add snippets and statistics from sources, and write all within one screen.
  • Idea Generation.  You can generate content ideas from your own site and web forums with the Frase.  The next generation of Frase is also adding more SEO tools (ie monthly search volume results for example)
  • Meet customer needs.  The built-in assistant is a handy tool for collecting user questions directly from a website and then addressing those search queries using the content research tools.
  • Saves Time.  It saves content marketers and content creators time researching and sourcing a topic online while equipping content writers with powerful tools to create high-ranking and relevant content.

 

Areas For Improvement

  • Don't bother with Listicles.  In our tests, Frase did not create briefs for listicles very well.  Listicles are really hard to summarize, so that makes sense.  Shortly after using it, we noticed they added User Intent to the article briefs, which does help you at least figure out what type of content to target.

frase intent

  • Some briefs will disappoint.  There's no way around it, you're going to find some briefs that frustrate you.  But the fact that it only takes a few seconds to produce means that even if you find one nugget in there, you've saved yourself time.

Conclusion

Frase enables content marketers to curate content and share content briefs with team members, which makes it easy for project managers to collaborate in-house or with a remote team. It is a product of continuous breakthroughs in the field of AI and machine learning, providing beneficial features for content marketers and anyone who creates content.  Frase won't write your content for you, but it gives you a pretty good head start.

Pricing starts at $39 a month with an annual plan. You can also try a free trial to see if it makes sense to buy.  Overall, it offers valuable features and has a very shallow learning curve, so you can start using it right away.

 

infographic world

Blog Posted In Business, Marketing

The Importance Of Visual Branding


By | source: Sep 18th, 2020

Your brand has numerous elements, all playing an essential role in conveying your core message to consumers, and none more so than your visual identity.

It's because visual branding is the most effective way of capturing your target audience's attention, and as images stay stored in our memory for years, they're also essential for building brand recognition.

As consumers gravitate further away from the traditional written content and move towards visual advertising, brands must know how to implement a consistent visual branding strategy if they want audiences to notice them. Consistency also creates familiarity, and this is what builds the trust between a brand and its community.

But how do you find the perfect visuals, ones that accurately reflect your written content, and most importantly, your brand's voice and core beliefs?

1. Know your brand voice and set the tone

Every visual you promote has to relate to your brand's voice; think of it as your DNA. It's only when you have your voice can set the tone of your visual branding. By doing so, you can apply it to everything you do, ensuring that all your content, especially your visuals, are connected.

Get this right, and viewers will instantly know the brand they're interacting with, and that element of trust will build.

Here are some strategies for finding and maintaining your voice:

  • Start by creating a brand voice chart: An essential tool for ensuring that your content consistently uses the same voice.
  • Review all your content to date: Are there any examples that could have come from a competitor? If so, remove them. You want content that's unique to your brand; then build on it.
  • Describe your brand in three words: These are your core values.
  • Describe your brand as a person: What's their personality?
  • Update your voice chart regularly.
  • Make sure your writers and visual designers are tuned into your DNA and know-how to implement it.

You can't fake your voice, or to be more precise, you shouldn't, because today's online consumers want authenticity; it's what replaces that lack of tactility; it's also why they'll trust to use your brand.

2. Your logo requires special attention

Think of three major brands that you use. Did their logos appear in your mind?

Logos may be small, but their importance is unmeasurable.

It's because they are a summary of your brand and what it stands for.

A logo has milliseconds to engage the viewer, connect on an emotional level, and convey your brand's ethos! So, the type (Wordmark, Icon, Combination), the style (traditional, modern, minimalistic, bold), and the colors, fonts, and shapes you choose must all work together in getting your message across.

Here are some tips on how to start designing your logo:

  • Find inspiration for your design: Look at the leading brands in your market place; odds are they've done their research.
  • Decide on your design style: It's related to your voice. Are you a fun-loving or formal type brand? Do you sell surfboards or insurance? Choose a style that fits your voice.
  • Choose a logotype: You have three main choices (A Combination logotype – which can contain your name, a slogan, and an image. A Wordmark logotype – your name. And an Icon logotype – an image)
  • Give color a lot of thought: The design rule with logos is simplicity; this also applies to color. Great logos use no more than three; two is even better; also, the color you use will convey its own unique subliminal message, so it's advisable to research color psychology before you decide.
  • Use fonts that suit your voice: Just like color; you want to minimize your fonts; again, two is what works best. Using contrasting fonts for your name and slogan helps make your logo grab the viewer`s attention.

An excellent way of finding inspiration and designing a logo is by using one of the various companies, such as Tailor Brands or DesignCrowd, that lets you get a logo online. These innovative AI logo makers already know which designs, colors, and fonts work for each market and save you both time and money.

Whichever logotype, style, colors, or fonts you choose, they all have to be versatile (work for both online and offline on numerous materials) and scalable (so it looks just as good on your website header and your social media avatar).

3. Choose the right colors for your brand

An excellent way of giving your visual branding a distinct style is by choosing a color palette that suits your voice.

All markets have a range of colors that suit them; however, you can distinguish yourself from your competitors and create that all-important visual identity by carefully choosing a palette that your competitors aren't using.

Palettes generally have three primary and three secondary colors, giving you all the colors you need for creating a distinct and cohesive feel to your visual branding. A pro tip is to start with one color that suits your core voice and then find its related palette.

When choosing your palette, consider the emotions and feelings you want them to convey, as color is often the first visual viewers see. When asked, 85% of consumers said color to be the main driving factor when choosing a product, and 92% believe visual appearance to be the biggest motivator for giving their allegiance to a brand!

Fortunately, there's a proven method for finding the right color for your visual branding:

  • First and foremost, research color psychology, so you know the message each color sends.
  • Research your market; everyone has a color palette or at least two primary colors proven to connect with their target audience.
  • Next, look at your main competitors, find those primary colors.
  • Now make your color palette unique by identifying your brand's essence.
  • Finally, test your palette across all your branding strategies.

4. Create your identity with images

It pays to be mindful of all the images you use and not just your infographics.

But let's first talk about infographics:

Infographics are being used more today than ever before due to their visual impact. A consumer will learn more about your brand from a well laid out infographic than pages of content, and as most consumers now skim read, the only way to grab their attention is by using attention-grabbing graphics.

However, they're just a part of the general strategy of visual branding!

You also need to consider other equally essential visuals for your branding to work at an optimum level.

Here's where images have a starring role:

Images are now a driving factor in e-commerce, and brands need to embrace them in every way possible.

Consider Instagram for a moment. Brands are creating communities based on the high-quality images they're posting, but it's not just Instagram where they're needed!

Almost every social media platform now considers images as an essential element in any brand's advertising campaign.

But you must also use the same high-quality images on your website, merchandise, icons, and avatars; by doing so, you'll create consistency throughout your visual branding.

5. Choose fonts that speak your customer's language

Keep an eye on your fonts as they can have an impact on how your target audience and community perceive your brand. It's because every audience has their style of language, and your fonts must speak it.

You can find the perfect fonts for your brand by choosing ones that reflect its message and values; this, in turn, will attract the kind of customers that are right for you.

As with color, try to use no more than two font types as this helps build that all-important continuity.

Some tips for finding and using the right fonts:

  • Bold clean fonts work best for titles, headings, subheadings, and your call to action. They also attract the viewer's attention to what's most important.
  • Choose ones that suit your brand's voice and help to communicate its personality.
  • Only use fonts that are versatile and work on all platforms.
  • Ensure that they are legible at all scales.
  • Be as unique as possible.

Are you ready to get your brand on?

Trying to design your visual branding alone can be a daunting and confusing task, so don't!

There's a wealth of high-quality online information available, and you can find almost everything you need for creating high-quality infographics and eye-popping visuals.

You can also reach out and collaborate with designers; these can be hired on a task by task basis. But of course, you first want to build the design relationship so any team you use knows your brand's DNA and how you want to show it to the world.

infographic world

Blog Posted In Business, eCommerce, Marketing, Retail, Tech

Shopify Review: How To Start Your Online Business In 1 Day


By | source: Aug 31st, 2020

Technological advancements have brought on a new era of business ownership – the online business owner. Having an online business means that you get to save money on traditional business costs, like rent for a warehouse or utilities. 

So, let’s say you decide that you want to set up your online store. How easy, or difficult, is it really to start an online business? Can you go from 0-100 in just one day? You can, if you use an online store hosting platform like Shopify. Keep reading to find out how you can start an online business in just one day. 

What is Shopify?

home page of shopify website

Shopify is an eCommerce subscription platform where business owners create their website using the site’s servers. This means that you can build and manage your online store, without the hassle of maintaining your own domain. No need to upgrade servers or update software – Shopify is globally supervised, so the site is monitored 24/7. 

Shopify has over one million users in 175 different countries. And these users aren’t just small-time business owners. There are dozens of big-name companies, like Heinz, Red Bull, Harper Collins, Nestle, and Hasbro that have websites hosted through Shopify. Even these major brands understand the benefit of outsourcing website management responsibilities. 

How does it work? 

question mark written in white chalk on black chalkboard

Using Shopify is relatively simple. If you already have a domain name, you can connect your existing domain to Shopify using two methods. This is possible whether your website is fully operational or still in the developmental phases.

  1. Transfer your domain

A domain transferral gives Shopify full management of your site. Once transferred, you will pay for and renew your domain through Shopify, and not the previous host site. You also will be able to adjust your domain settings directly from your Shopify admin account.

  1. Connect your domain

If you prefer to keep your domain hosted elsewhere, you can simply connect it to Shopify without the need for a full transferral. The payment for your domain, its renewal, and settings will continue to be facilitated through the third-party.

If you have not already purchased a domain for your business, you can purchase one through Shopify. Your domain will be registered for one year and can be renewed yearly until you move hosting from Shopify or delete the domain. The domain is yours to keep, even if you decide to cancel your account.

How to set up your Shopify account in one day

red and white old-fashioned clock sitting on a wooden table

There are various ways to use Shopify, so it can be a bit difficult to determine which use is best for you. To decide how to utilize the site to its full potential, you can ask yourself a few questions:

  • What type of products or services am I selling?
  • Do I plan to sell only on my site or also in person, an online marketplace, and/or social media?
  • Will I be selling my own products or dropshipping?
  • What payment providers are available in my country?
  • Will I package and ship my items myself?
  • What is my budget for a monthly pricing plan?
  • How many staff members do/will I have?

Once you have these base questions answered, you can choose the Shopify pricing plan that both suits your budget and your needs. But – let’s not get ahead of ourselves. Follow the four steps below to kickstart your journey to a fully functioning online store.

Getting started

Step One: Signup for a free trial

signup form for shopify free trial

Shopify starts off every user with an automatic 14-day free trial. This means your first two weeks will be commitment-free! All you have to do is head to the Shopify homepage and click the Start free trial button in the top right corner. 

You’ll be directed to enter your name and email address and sent an email confirmation. Confirming your email will open a separate window where you’ll have to answer a few questions to help Shopify customize your store.

Step Two: Answer basic store queries

shopify's 'about your business' questionnaire

This section is critical for your store, so take your time as you answer each question. Shopify will ask you questions such as ‘Are you already selling?’, ‘What is your current revenue?’, and ‘Which industry will you be operating in?’

Some answers will cause additional options to pop up, some of them about your logo, brainstorming names for your business, and signing up for business webinars. If you are interested in any of the additional options, you can click to select them and move on to the next question. 

Step Three: Add your address

shopify address questionnaire

The next page is where you’ll need to enter your address. Even if you only plan to work online, without entering your address you can’t be paid. So this part is important! If your business is already registered, you can click the box in the lower-left corner to indicate this.

Step Four: Explore your admin page

admin page of a sample shopify store, Jane's Flower Shop

After you’ve entered your address, your administration page will load and appear. This page is directly reflective of the way you answered the questions in the first step. You’ll see prompts offering to help you complete actions such as finding products, customizing your store’s theme, setting up local delivery, and adding online tipping. 

You’ll also have access to Shopify Compass, a free training offered (one-on-one!) to help you set up your store. Using Shopify Compass will help speed up the learning process and make your one-day setup goal all that much easier.  

Customizing your store

free customizing theme options for a shopify store

Once you’ve made it to the admin page, you’re well on your way to finalizing your store. Shopify will automatically create a domain name for you that will look something like your-store-name.myshopify.com. Your next big step will be to add a customizing theme to your online store. 

Shopify has 70+ beautifully designed themes in its Theme Store to choose from, each of which is fully customizable. If you’re tech-savvy and feeling a bit creative, you can even edit your theme using HTML and CSS codes. All you need to do is choose a template, add some unique personal touches, and then you’re ready to launch! 

Don’t worry, we haven’t forgotten about your store’s inventory. Adding your products and services is the next step.

Adding your inventory

shopify product addition page

After you’ve designed your store to your liking, you’ll need to add your products. This process may be the most time-consuming, so block out a few hours – just in case.  

First, you’ll need to upload your product images. Thankfully, many of the nitty-gritty’s of this section (like resizing product photos) are automated for your convenience. After upload, fill out the item’s detailed description, like its title, price(s) and available size(s), and color(s). You can even import your inventory in bulk from eBay, Magento, and/or an Excel or CSV file.

Indicate in the shipping section whether your product is physical and if so, its size and weight (if you know it). This section is also where you’ll need to state if you plan to ship your items yourself or use a fulfillment center. 

If you need to add a dropshipping option to your site, you can do so now using the Shopify App Store. There are over 200 dropshipping apps and services available! Just create an account on the dropshipping platform of your choice and head back over to Shopify to integrate the platform’s app. 

Setting up your payment processing

shopify payment provider explore page

You’ll need to add a payment provider to your site so you can receive customer payments. The way to do this is to enable the payment providers you wish to accept. Shopify Payments is a payment system that removes the need for adding a third-party provider. If you’d like to use Shopify Payments, you can create an account with your business details and banking information.

Since PayPal is one of the most trusted global payment providers, Shopify has made it default for each store. Another perk to setting up Shopify Payments? If you have a Shopify Payment account, you won’t be charged any additional fees when transacting through PayPal. 

Not interested in using Shopify Payment? You can deactivate this feature and accept credit card payments from over 100 credit card providers. If you decide to do this, just note that this may decrease your customer base, since credit card use is limited in some parts of the world.

Managing your domain

two woman seated and pointing at laptop screen

A vital part of your business lies in establishing a domain for your site. Although Shopify generates a generic URL when your site is created, you’ll want to get a little more personal. Having a personalized domain also assures customers that your business is trustworthy and credible. 

shopify domain explore page 

As mentioned previously, you can buy a domain through Shopify or connect or transfer an established domain. If you have a subdomain, you also add this to your site. A subdomain is essentially a part of your primary domain and can direct your customers to your website’s store. 

Rather than directing to a page on your primary domain, a subdomain allows you to create an entirely new website subsection for your store. An example of this is store.yourwebsite.com – the ‘store’ portion is the name of the subdomain, hosted on the ‘yourwebsite’ section. 

Editing your site’s Content Management System (CMS) 

shopify 'add page' section

The ‘About Me’, ‘Contact’, and ‘Home’ pages of your site shouldn’t be overlooked. You can get creative with the way you title these sections of your site. Instead of an ‘About Us’ page, you can have a ‘Getting to Know Us’ or ‘What We’re All About’ page. 

These small changes can help set your site apart from your competitors, in originality alone. You should add descriptive text and links and visually appealing photos and videos to these pages to aid your customers in understanding your brand. 

Setting up shipping details 

shipping and delivery options with shopify

How you set up your shipping will depend on where your store’s items are shipping from. If you are in the US or Canada, you have access to Shopify Shipping. Shopify Shipping can be managed from within your admin and provides you with predetermined rates and shipping labels for your items. With Shopify, you don’t have to worry about managing shipping once your business grows. You can ship items from up to 20 different locations!

If you are outside of the US or Canada, you can add your local shipping option instead. Just head to the Shopify App Store to find shipping providers in your country that meet your criteria. Remember to create shipping zones only for locations you are willing to ship to. Want to attract more customers to purchase items? Consider using basic shipping strategies, like free shipping over $100, to encourage customers and help finalize sales. 

Understanding taxes and billing

black calculator and pen resting on paper with numbers and calculations

As an online business owner, you are responsible for maintaining your own tax information. You may be new to handling your own taxes, but the Shopify Compass portal can help guide you in the right direction. Shopify helps to automatically calculate these taxes by using default tax rates from around the world. 

You’ll do well to check with your local tax authority or an accountant to ensure that you are complying with your country’s tax laws. Making a mistake on your taxes can cost you greatly in the long-run, so be sure you are well-informed about the payments required of you.

Launching your store!

woman standing next to shelving on homepage of shopify store

When you have finally made it through the last stages of site planning, you are ready to launch your site! Shopify has a “test order” option where you can simulate a real order to ensure that all your features are functioning. You’ll need to activate a paid Shopify plan to actually do the test order, so now is the time to choose one. We’ll talk about the options for plans in the Pricing section of this article a little later. For now, let’s cover the launch essentials. 

There are three ways to create your test order: using Shopify as a ‘bogus gateway’, using an actual payment provider, or using Shopify Payments. You’ll get further guidance for this test order when you get towards the end of the Shopify Compass video guides.

When you’ve done your checks and balances and your store is ready for launch, the process is swift and easy. Your site is automatically password-protected so that it can’t be accessed by customers while you’re still constructing it. To remove the password protection, head to Online Store, Preferences, and then Password protection. Click the check next to Enable password to turn off the feature and save the changes to complete the action. 

And, just like that, your new Shopify site is officially launched and live to customers! You can keep updating and editing your site as needed, but customers can now browse your site and place orders while you continue your site’s evolution. 

Five reasons why eCommerce shop owners use Shopify

numbers one, two, three, four, and five on a red background sitting above legos

#1 – You don’t have to worry about choosing the ‘perfect’ server – Whether you choose to transfer your domain or buy it through Shopify, your hunt for the ‘perfect’ server is over. Unlike with many third-party servers, Shopify is designed to be the optimal online store hosting platform. Shopify has features for every site detail you can imagine – you’re guaranteed to have the best server possible for your online business.

#2 – The Shopify App Store connects you with 1,200+ useful app integrations – The Shopify App Store is utilized by over 80% of Shopify users to integrate different applications to their stores. These apps often make managing your store much easier, and help you focus on growing and building your business. 

Install apps for everything from social media marketing, to dropshipping, to inventory management. Apps are both paid premium and free, so you can choose which options fit both your budget and your needs.

#3 – Server security and reliability are almost guaranteed – When you manage your own site, its reliability is completely up to you. Many business owners know nothing about website management, and have to hire costly web developers to handle the more tricky, technical aspects. Security updates, software upgrades, and data analytics are all handled with Shopify – which leaves you free to manage your business.

#4 – The size of your online store isn’t a factor – You don’t need to have 100,000+ site visitors or hundreds of inventory items to have a successful online store. Shopify gives you all the tools you need to thrive as a business owner, even with a smaller-size store. You may only be selling three or four products and you’ll still have access to all the same amazing features, and benefits as larger stores. 

 #5 – Shopify’s interface is user-friendly and easy to navigate – Your customers need a website that isn’t overly complicated. No matter how great your product is, if your customers have a hard time navigating your site, they’ll likely never make it to the ‘submit payment’ stage. Shopify stores are all optimized for mobile use, so customers can comfortably shop from any of their devices.   

Shopify pricing vs Competitor pricing

woman counting money in her hand while sitting at a black table with a notebook and pen

Before you decide to put all that effort into setting up your Shopify account, let’s compare its pricing plans to those of its competitors.

So, who are some of Shopify’s major competitions? There are quite a few, but we’ll be focusing on the top three most popular options: Wix, BigCommerce, and Squarespace. 

Here’s a quick table breaking down the three main tiers of pricing at each platform (in USD). 

 

Shopify Wix BigCommerce Squarespace
Basic $29 $17 $29.95 $26/annual

$30/month

Standard $79 $25 $71.95/annual

$79.95/month

Premium $299 $35 $269.96/annual

$299.95/month

$40/annual

$46/month

 

As you can see, the Shopify and BigCommerce plans are comparable in cost, while Wix and Squarespace have similar pricing. This is likely due to the fact that both Shopify and BigCommerce cater to customers interested in scaling their businesses. 

Online store owners who intend to increase their revenue without increasing costs (which is what ‘scaling’ entails) need specialized support and features to do so.

Wix and Squarespace

Both Wix and Squarespace are website hosting platforms that allow an online business website, but neither is directly designed for eCommerce. Their pricing is much lower than Shopify or BigCommerce to reflect less advanced features. A less complicated interface is certainly a positive for beginners, which is why both platforms are still solid Shopify competitors.

A significant downside? Both platforms offer less backend control than Shopify. This means that while your site may be easier to create, you have decreased flexibility in terms of your site’s functionality. 

BigCommerce

BigCommerce has a complex interface that both attracts and deters users, depending on how tech-savvy they may be. As an eCommerce platform, BigCommerce is formatted for online business owners that want a more streamlined start-to-finish service. In contrast to Shopify, BigCommerce is a fully integrated platform – removing the dependence on apps.

Although it sells itself on integration, BigCommerce has a complex interface that isn’t suited for beginners. The learning curve is a bit steep, but if you are more advanced or willing to put in the effort, it can be worth your while. 

Are there cons to using Shopify?

frustrated woman sitting in front of laptop while throwing her hands up

No platform is without downsides.  Shopify is no exception to this rule. If you are looking for a cheap online store-building option, you’ll need to look elsewhere. Shopify also can be a little complicated to navigate without the help of its many tutorials and guides. Other platforms may offer more design themes than Shopify, which are easier for you to customize and add your own personal flair. 

Here’s a shortlist of some of the main points of contention that users have expressed about Shopify:

  • Shopify Payments is only available when selling from certain countries
  • Transaction fees are unavoidable when using third-party payment providers
  • Only nine of Shopify’s 70+ design themes are free – the rest require a one-time payment of $180 for use
  • The apps in the Shopify App Store often come with their own associated fees
  • No free version available, only a 14-day free trial
  • 24/7 tech support is available through live chat and email, but some users find these services slow and have to rely on community forums 
  • Changing your store’s theme requires you to reformat your site since many of your formatting is not automatically integrated

So, is Shopify the right hosting platform for you? 

hands scrolling on laptop with assorted photos on its screen

In the grand scheme of things, the downsides of Shopify are minor when compared to its benefits. You’ll need to be comfortable investing more money into your company than the average eCommerce platform might require, but the payoff is a powerful platform at your fingertips. 

Do you need to start an online business in just one day? Then Shopify is the easy, hassle-free, user-friendly eCommerce platform for you. There are plenty of other online business hosting platforms, but Shopify wins in the areas that matter. It continues to outperform its competitors in design flexibility, help and support, sales features, and customer satisfaction.

Your online business deserves the best backend and frontend development possible. Shopify offers you amazing, state-of-the-art web development services, perfect for setting up, launching, and growing your online store. 

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Blog Posted In Education

How To Boost Your Brain Power With Puzzles


By | source: Aug 21st, 2020

Did you know that the first jigsaw puzzle was invented in 1767 by John Spilsbury, an engraver and cartographer? Or that the first puzzle video games were around as early as the late 70s?

Whether done as a hobby or for personal development, there is no question that puzzles bring with them a sense of satisfaction once completed. The same can be said for other popular brain teaser puzzle formats, such as the number-based soduko and crosswords – and even digital puzzles!

Your favorite pastime, however, is more than just slipping the right pieces into the right places or filling in the right numbers or letters. It unlocks a world of possibilities by boosting your brain power and cognitive abilities, shaping your problem-solving skills and helping you to work out complex problems and concepts.

Curious to find out more? Have a look below for our list of key brain-boosting benefits that puzzles have for kids and adults.

Puzzle Benefits For Children

Brain boosting benefits of puzzles for kids

Source: Teach.com

Physical, real-life puzzles are usually the first encounter that little ones have with the concept of building and solving these games. It plays an important part in educational playtime – but, luckily, it comes with a lot of fun and enjoyment too!

During early childhood development, puzzles play a key role in a toddler and preschooler’s development. One of the first instances where children get their first taste of puzzles comes with puzzle shapes that they need to fit into a matching slot – which teaches them about shape recognition and looking for similar shapes to match up, such as circles, triangles and squares. This, in turn, builds their vocabulary too.

Puzzle building also teaches kids about logic and problem-solving. Whether they are slotting little dinosaur shapes into a puzzle board or figuring out an easy 12-piece puzzle, they are boosting their concentration skills to figure out solutions for this “challenge”. They are inspired to think about how they will finish their puzzle and how they need to get there.

At the same time, they are improving their fine motor skills as they grip each little puzzle piece, which will help them with their pencil grip and handwriting as they get a little older.

Older kids and online puzzles

Once kids reach their primary school years, they without a doubt are getting more interested in computers and, even more so, digital games. Puzzles are a great way to help them make the most of their screen time – plus it can help them broaden their minds if there is an educational element such as word recognition and reading associated with the game they are playing.

Perks Of Puzzle Time For Adults

Brain boosting benefits of puzzles for adults

 

As adults, we might not always have the same amount of time we had as when we were kids to enjoy completing puzzles. But this doesn’t mean not making the time for this activity.

Building puzzles, or engaging in crossword and soduko puzzles are perfect for brain stimulation. It can help you exercise your mind to be more productive at work and stay in your groove by strengthening your brain.

Just like its big benefits for kids, adults can also improve their concentration skills through puzzles and work on their cognitive ability and memory. However, an even more important brain-boosting benefit is lowering stress levels by enjoying a puzzle activity, which allows you to be more relaxed and better equipped with handling difficult tasks and problems.

Why You Should Do Puzzles Often

The benefit of doing puzzles every day

 

According to Marcel Danesi, author of The Total Brain Workout: 450 Puzzles to Sharpen Your Mind, Improve Your Memory, and Keep Your Brain Fit, “specific types of puzzles can be used to stimulate particular areas of the brain”. Some of his examples include language-based puzzles such as riddles that would, for instance, fuel the language areas of the brain, and logical thinking-based puzzles like symbols in grids.

Considering how doing puzzles often give your brain a full workout, it is more than enough reason to do puzzles often – and inspiring your family to do the same! Have a look below at some of the real-life and digital puzzles that we recommend for kids and adults.

Puzzles For Toddlers And Preschoolers

Best puzzles for kids

When it comes to puzzle games and brain teasers for kids, the brighter and more colorful, the better! Especially younger kids are easily drawn to vibrant puzzles and familiar shapes, so keep this in mind if you are considering a puzzle activity for your child.

  1. Let them have fun with knob puzzles

Knob puzzle pieces are easy to grip and place, which makes it easy for younger children to handle. Parents can invest in character or animal shapes that will captivate little imaginations. For a little extra brain boosting, it is a great idea to chat with a child about their animal or character shape – such as where a giraffe comes from or what a zebra eats. This will add an extra element of imaginative play too, which is great for cognitive development!

  1. Teach them about shapes and color

Colorful shape puzzles are perfect for pre-schoolers and will boost their brain power as they develop their special awareness and creativity.

  1. Learn with letters and numbers

Toddlers who are introduced to letters and numbers to prepare them for eventually making the move to primary school will love these types of games that teach them number and letter recognition. Plus, they will have fun slotting in the different shapes where they fit in!

Puzzles For Older Kids

Best puzzles for older kids

Older kids are usually more comfortable with puzzles that need a little more grit to solve. Here are a few picks that are suited for kids who are ready to for the next challenge.

  1. Big, colorful puzzles

Once they are comfortable with puzzle building, kids can work themselves up to a puzzle size that they are comfortable with. Older kids are also able to work more independently and can build puzzles on their own without supervision. They are also more equipped to tackle difficult patterns like a night sky, forest or ocean that requires more concentration and persistence – something that working on puzzles like these will definitely help them with!

  1. Explorer puzzle

Curious little explorers will get a kick out of explorer map-type puzzles. With the chance to delve into interesting trivia, it is a great activity for them to learn about the concept of geography and a sense of place as they build the different cities to form a whole. This will also help them expand their knowledge of the world.

If you're lucky, kids may even start to grasp that they aren't always the center of the universe!

Puzzle Games And Brain Teasers For Adults

Best puzzles for adults

There are many puzzle activities for adults to enjoy and become engrossed in. Whether real-life or digital and mobile-friendly, getting that all-important brain boosting fix every day can be easy if you choose puzzle and brain teasers that suit your schedule.

  1. Jumbo puzzles

Doing a 1000-piece puzzle can be the ultimate challenge for any adult – made all the more fun if it becomes part of a family activity. Many designs offer contemporary imagery such as famous artworks

  1. Soduko smarts

Whether easy or hard, soduko is an approachable brain teaser to figure out number sequences. Some books also include free digital downloads, which means you can take your puzzle play on-the-go.

  1. Jigsaw Puzzle World (online puzzle games)

This android and desktop-friendly app offers bite-size puzzle games of various playing level (9-pieces, 25-pieces, 100-pieces and 225-pieces). It is perfect if your time is limited during the day but you would still love to get some puzzle play into your day.

  1. Crossword Puzzle Free (online)

Crossword puzzles needn’t be limited to newspapers or magazines – you can complete many of these popular brain teasers from the comfort of your mobile device! Crossword Puzzle Free offers thousands of crossword puzzles from indie and industry leader crossword constructors for free, which means wherever you are, you will be able to finish a crossword puzzle – at home or during your lunch hour.

  1. Rubik’s cube


Twisting, pulling apart and putting everything back in sequence again makes playing with a Rubik’s cube one of the most fun puzzle activities. With many varieties available, such as the standard square, a triangle or hexagon-shape, it is a great activity for exercising problem-solving skills.

Just don't let your kid google the answer before trying.

Make Puzzle Play A Part Of Daily Lives

Do puzzles every day

Puzzle play and brain teasers needn’t feel like a chore – it can become a fun learning activity that you and your family engage in daily. The most important thing is to keep things entertaining and light – don’t make it just another task to tick off on your to-do list!

With many families and couples currently limiting movement and social distancing, these brain boosting activities are perhaps the best answer to offer respite from the demands of everyday life. So, why not start your puzzle building ritual today? There are so many rewards for when you do!

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