If you’re anything like me, you probably have a pretty low opinion of branding. I mean, it’s just so… corny. It’s so… in your face. It’s not subtle or clever or even kind of fun and playful. It’s just… there. But then I saw these 13 examples of perfect branding and my mind was blown. I suddenly felt like maybe brands weren’t all that bad after all!
“Branding” is a dirty word in some circles. But the truth is, it’s just about one of the most important things any business can do for itself.. Branding is what makes your company memorable and helps people choose you over the competition. In today’s world, your brand’s presence isn’t limited to your products or services—it extends across all aspects of an organization’s identity, including its physical properties like buildings and vehicles as well as its employees’ personal presentation. A good brand is eye-catching while also being flexible enough that it doesn’t require huge investments when it comes time to update its look or messaging strategy So what does this mean for someone who hates branding? If anything at all? Well first off: don’t feel bad! Your distaste for brands may just be a personality quirk—or maybe something beyond that that we can help with later on down this article. Anyway! The point is: brands are important! They’re not inherently evil! And they can even be beautiful if done right (which these are). So let’s take a look at 13 examples from around the world that show how effective design can elevate even simple products into something great—and yes, even magical.
You probably don’t love brands. You might think they are overrated, or that they’re always trying to sell you something, or that they manipulate your emotions. You might even think that the whole concept of branding is flawed, and the fact that people spend so much time and money on it is proof of how far our society has fallen. On the other hand, there are plenty of good brand examples out there—brands that make you happy when you see them in public, brands whose logos make you smile every time they appear on a product because their color scheme just works so perfectly together—and those are the ones we’re going to focus on today: 13 examples of perfect branding done right!
We hope that you enjoyed this list of some of the best brands in the world. It can be tempting to scoff at these companies, but when it comes down to it, they’re all doing something right when it comes to their branding. They’ve found that perfect balance between creative and practical, between eye-grabbing and memorable. If anything, we think it’s important that you take away from this article an understanding of what goes into creating a great brand. We know that sounds like a lot of work (and maybe even like an impossible task), but trust us: It doesn’t have to be! If you pay attention to what makes each company successful—and keep those things in mind during your own design process—then there’s no reason why your next project can’t be just as good as theirs too.