Halloween is one of America’s favorite holidays. Tracking the spending patterns and trends each year is always interesting, but it’s even more relevant in 2021, coming off of the pandemic dampened holiday season last year. Let’s see how 2021 is stacking up!
Interestingly, 2021 marks the first time ever that per-person spending will top $100 at $102.74. It’s also the first time that total Halloween spending will top $10 Billion. These are two huge milestones which show that Americans are eager to get back out there and resume their lives.
The biggest spend goes towards costumes, with an average of $33.59 spent per person. Decorations and candy are the next biggest line items with greeting cards coming in a distant 4th.
If you’re like me, then you probably still haven’t done your Halloween shopping this year with just a few days left until the big day. However, most Americans start shopping in September and the first two weeks of October. In fact, under 20% of people do their shopping in the last two weeks leading up to Halloween.
To no ones surprise, the leading place where people purchase costumes, decorations and candy is discount and party stores. Every year dozens of these places pop up just for the holidays and they sell a wide variety of Halloween items. It’s a one stop shop for the last minute shopper and will likely have whatever it is you’re looking for.
Online sales continue to gain market share, representing 29% of total Halloween purchases this year.
Gen Z are the most likely demographic to celebrate Halloween with “Gram-worthy experiences”. For them it is not just about having a good time, but also sharing it on social media. Halloween represents a great opportunity for this and is popular with 18-24 year old’s. While only 20% of them will trick or treat, a higher number will attend a Halloween party, decorate, dress up, and hand out candy.