In recent years, paying internet influencers has become an invaluable tool for marketers. As the number of influencers increases, companies are placing more emphasis on influencer marketing. If your favorite Instagrammer promoted a product, wouldn’t you trust it? Today’s infographic goes further in depth on the influencer marketing revolution.
Influencer marketing brings a variety of benefits. Brands receive authentic reviews and engagement, and influencers have the trust of their audience, which drives conversions. Influencers can also link to websites, reviews and social media accounts without it seeming like an advertisement.
If you’re an influencer, you have the potential to earn plenty of money. Even if you have a small audience, you may have the ability to charge up to $1,000 just for one post on Snapchat or Instagram. Some of the most popular with millions of followers charge upwards of $30,000 for a single post. The numbers are high, but with the amount of work they’ve put in to earn their following, it makes sense.
It’s going to take work to gain a fair follower count, but the least you can do is try. Post often, reach out to other creators, and just have fun. If you’re a company who needs more exposure, don’t be afraid to reach out to influencers. Using influencer marketing gives you a high chance of gaining exposure. If you need a starting point, here are 12 steps you can follow to succeed.