Ever since Facebook installed the ‘like' feature, seeming like you care about what your friends say and think has never been so easy. Just kidding. The Like button was an ingenious idea to quickly and easily get people involved with interesting posts and organizations.
You can attest to this: Like us on Facebook here! Wasn't that easy? Now you'll end up with magnificent infographics floating in your news stream every-now-and-then.
Moving away from our self-promotion: Facebook has actually created and entire new way of marketing to the masses. The only problem is, unlike google, Facebook doesn't get to keep the money from it. Facebook pages are free to create. Even though promoting your company's Facebook post to a ton of people can get pricy, a free status update is always an option.
As Facebook struggles with profitability issues, the user base only continues to grow. One in Five websites have a ‘like' button embedded in their site. We are no exception – we have up to 6 different like buttons on a page at once. Facebook is here to stay, only time will tell how big of an influence it will have on the internet.