Influencers have been all the rage for a few years now, and the trend doesn't seem to be stopping at any point soon.
Just a decade ago, the word “influencer” was unknown to most people. Nowadays, it's an entirely different story. Given that around 40% of the world's population uses social media tools, someone who has a loyal and active following can be an asset for any business.
Thus, the business of selling your personal brand to promote products or other companies is growing by the minute. Every day more “traditional” businesses are looking at influencers as a way to target a more focused group of possible customers in a way that is more efficient and cost-effective.
Being an influencer (or hiring one) has become such a big part of marketing that Influencer Agencies are on the rise, and most influencers you see online actually have managers and agents that handle their business, sponsorships and brand deals.
If you want your brand to be more personable and relatable, it might be worth it to try your hand at influencer marketing. Still unsure? Check today's infographic with the most significant influencer benchmarks of 2019: get on with the trend or risk your chance at more exposure!