I remember when I was young and the Internet first started really taking off; you could start to see its influence everywhere. TV advertisements started having websites promoted at the end instead of just phone numbers, people were starting to get more and more of their information online, and it was like every business (and I mean EVERY) had its own website.
Back then, that concept of all businesses having websites didn't make much sense to me. I was all for eating a grilled cheese made with Kraft, but I couldn't understand why someone would take the time out of their day to visit Kraft's site. That all changed with social media.
Starbucks in particular is in a very comfortable lead position among the restaurants' social media followers. Starbucks commands 1st place in 4 out of 6 social media outlets, and 2nd place in the remaining 2. With more than 30 million likes on Facebook, Starbucks is at the head of the pack among its fast-food competitors, but how long can it stay there?
Let us know what you think in the comments section and for more information on restaurants and social media refer to the graphic below. [Via]