Whether you like him or not, our president is charismatic, witty and knows how to relate to millennials. I mean did you see his speech at the White House Correspondence Dinner? Going on Between Two Ferns with Zach Galifianakis to advertise his universal healthcare solution was genius. In reality, the healthy, younger generation will always be funding a universal healthcare program, so marketing to them is a must.
CVS has also made headlines recently by banning tobacco sales in all stores. Their revenues won’t see much of a shift, and now they can say they’re a pharmacy that sells medicine and not the deadly stick of tobacco. Creating a successful PR campaign in recent years is more difficult than ever before.
With the rise of social media, quick reactions to incidents – good or bad – is essential. InterActiveCorp quickly fired their PR chief when her racy tweet proved her attitude was absolutely not an employable one. PR stunts will continue to dominate the news, and companies will only get better at creating them. What’s next?