Whether you’re writing a letter to a friend or creating a website, paying attention to details is crucial. The ways we put our words together and the colors we pick can all become a reflection of who we are. It’s no surprise that even our favorite fonts can give clues about our personality.
In typography, most fonts that have similar elements are grouped into families. The serif family includes typefaces that carry a small extra stroke (or line) that’s usually attached to a larger stroke. The most notable representative of this group is the Times New Roman. If you want something traditional, this is the font for you.
Looking to keep things a little more modern? Ditch the extra letter stroke and switch to sans serif family. It seems like an unimportant detail, but it makes a world’s difference. This group includes century gothic, which many perceive as chic.
For something totally different, you can browse through the display family. This is where unique fonts like Cooper and Giddyup are sure to bring some playfulness to your text.
If you want to really express yourself and Arial just doesn’t cut it, don’t worry. There are plenty of other fonts to choose from. Just make sure you don’t spend more time choosing one than actually using it.106