How many of y'all are friends with your professors on facebook? I have friended a couple of my past teachers, but not very many. I feel that the learning community didn't really know to jump into the social media wave, but they ultimately went for it. Over 90% of college faculty engages with social media compared to less than 50% of other professionals. Those in higher education seem to care less if students know about their real life as to someone with a business client.
I've heard that employers and universities will look up applicants on facebook or twitter to see what they are like when they aren't in an interview. As much as it is creepy, sometimes having a company see that you will fit its culture from your twitter is a good thing.
In my opinion professionals will gradually enter the social media world. Most start-ups and technology companies encourage their employees to have a twitter. This way customers believe they are creating a relationship with the companies through social media outlets. All organizations know the key to repeat customers is post-purchase interaction. [Via]