Blog Posted In Business

Why Your Business Still Needs Infographics in 2018

By | source: Jan 8th, 2018

In today’s world of digital marketing, an infographic can be defined as a graphic visual that translates complex information quickly, clearly and in an engaging way.

As a business owner, you probably already know many of the reasons why your business needs infographics.   Some of the convincing stats about why you need infographics floating around the web include:

  • 90% of information transmitted to the brain is visual (Source)
  • The average user only reads 20-28% of words on a page (Source)
  • Infographics are 30x more likely to be read than text articles (Source)
  • Using infographics can improve web traffic by 12% (Source)
  • Infographics are liked and shared on social media 3x more than any other type of content (Source)

Stats like these are part of the reason that infographics gained popularity among marketers.  However, many of these statistics date back to 2014 and before.  With so many infographics flooding the scene, businesses may be wondering whether infographics are still effective or not.

Yes, infographics are still effective!

Here are just some of the reasons your business needs infographics as part of a marketing plan in 2018 and beyond.

1. Infographics Work Across Multiple Platforms

infographics across marketing platforms

Creating content uses up a lot of your business’s resources, so you want to make sure each piece of content gets maximum usage.  Infographics can offer a great ROI because they work across multiple platforms including:

  • Social media
  • Blogs
  • Sales letters (read how)
  • Reports
  • Printed posters and flyers (offline marketing is still a valid tactic!)


2. Infographics are Replacing Whitepapers

infographic from white paper

Marketers have talked about how traditional whitepapers are a relic of the past.  While we still need whitepapers, no one is interested in reading multiple pages on complex data.   Customers and clients want information quickly and in a straightforward way.

Infographic whitepapers are a solution to the dead whitepaper.  The infographic shown above was used in a white paper released by the UK government.  Visualizations like these help strike the right balance between entertaining and informing, plus building brand collateral in the process.


3. Infographics Are Still a Valid SEO Technique

infographics for SEO

One of the reasons that infographics became so popular with marketers is because they are great for organic link building.  All you need to do is include an embed code with your infographic.  When other websites use your infographic on their sites, you get a natural link to your desired page.

Infographics can also indirectly improve SEO because they do so well on social media.  While social media isn’t a direct ranking factor, social matters for SEO: The top-ranked pages in Google have vastly more social signals than other pages.


4. People Crave Facts and Stats

The desire for factual information

We live in a society where fake news is shouted from the rooftops. It might seem like statistics don’t matter in this world where people make decisions based on emotions and gut feelings.  However, as The Guardian points out, this has actually created an opportunity for data.

Individuals trying to “work out what is really going on” are hungry for data so they can make informed decisions.  Infographics are a great way to provide this data to your audience.

Note: It’s important that your infographic data actually be correct to get this benefit! Make sure that you do your research, aren’t cherry-picking data, and cite sources.  Otherwise you’ll end up like these misleading infographics.


5. Infographics Are Readily Available to Small Businesses

small business infographics

If you need a reason why to use infographics for your small business, it is this.  You can visit websites like Daily Infographic or, search for infographics in your industry, and then share them in blog posts or on social media.

It doesn’t matter that your brand didn’t create the infographic.  By sharing an infographic which is useful to your audience, you position yourself as an expert and gain the trust of customers.

Of course, it is still best to create your own infographic with a unique story and branding. However, if your business budget can’t afford a design team, you can still share worthy infographics from the web.


6. Infographics Spice Up About Pages

Infographic about us page

For B2B brands, the “About Page” is one of the most important pages on the website.  Including infographics is a great way to get the message across while showcasing the personality of your business.  This has been done excellently by brands like Moz, AirBnB, The Vehicle Group, and Visionaire.

A lot of About Us pages also contain employee profiles.  These profiles are great at increasing your conversions because potential customers find it easier to connect with real human beings.

Take a cue from the new trend of infographic resumes and put employee profiles in infographic form instead of the standard, formal (read: boring) template. This helps the humanity behind your business shine through in a trendy, engaging manner.


7. Visual Stimulation Increases Client Retention

visual stimulation

As Lucid Press points out, consumers aren’t just exposed to loads of content, they are exposed to competing brand messages all at once.  If your brand isn’t able to keep consumers focused on your message, you risk losing them.

Visual stimulation is critical to keeping consumers focused on your message in these ways:

  • Visuals are the first impression customers get of your brand.
  • Visual content keeps customers engaged by compelling them to continue experiencing the content.
  • Customers associate superior image quality with brand quality.
  • Visual content is more memorable and keeps your business top of mind.

So take a look through your website and other marketing platforms.  How visually stimulating are they? If your website fails to deliver on the eye-candy, then your business needs infographics.


8.  Pinterest Keeps On Growing

pinterest marketing

In April of 2017, Pinterest had 175 million active users.  By September, that number had grown to 200 million (Source).  There’s no denying the importance of Pinterest as part of a comprehensive marketing strategy.

Your business needs infographics as part of its Pinterest strategy as a way to stand out.  And, with the vertical image layout, scannability, and optimal pin size (which is approximately 735 x 1102px), Pinterest feed is set up for infographic success.

Tip: Make sure the font on your infographic is legible on the Pinterest home feed, including when viewed on mobile.


9.  Infographics Make Content More Digestible

digestible content

In today’s digital world, you’ve only got 7 seconds to grab consumers’ attention.  How are you supposed to do this when you have complex information to convey?

Practices like including headings and bullet points to make it more scannable are important for text content.  In fact readers tend to stick around longer to read text that accompanies infographic.   However, nothing beats infographics for making complex info digestible.

You can still keep your long-form content (and should!) but supplementing it with an infographic is a great way to ensure all users – including those crunched for time – are satisfied.


10.  Your Business Needs Infographics For a Diverse Content Plan

diversifying content

Let’s face it.  If your content plan consists only of blog posts (or reports, videos, product images, etc.), your users are going to get bored.

To keep users engaged and coming back for more content, you need to offer them variety.  Infographics shouldn’t be the only type of content on your website and marketing channels, but they should definitely be a part of the overall plan!

How do you use infographics in your business?

Image credits:
Infographic Resume” (CC BY-NC-ND 2.0) by Devign Elements
Growing Social Media” (CC BY 2.0) by mkhmarketing
Infographic: Geological disposal: Making” (CC BY-ND 2.0) by DECCgovuk
1.17% of the UK” (CC BY-NC-ND 2.0) by DimitraTzanos
circlescape” (CC BY-NC-ND 2.0) by Zeptonn
Search Engines Love Content by Go Local” (CC BY-NC-ND 2.0) by Go Local Search
pinterest_infographic” (CC BY-ND 2.0) by Stefan Leijon
Cover Infographics” (CC BY-ND 2.0) by Stefan Leijon
mesmerized by numbers” (CC BY-NC-ND 2.0) by hsingy
Linkedin maps data visualization” (CC BY-SA 2.0) by luc legay

Blog Posted In Business, eCommerce, Marketing

Check Out the Best Cryptocurrency Stocks

By | source: Mar 30th, 2023

Cryptocurrency is a hot topic right now. The Bitcoin price has skyrocketed recently, reaching over $20,000. Meanwhile, other cryptocurrencies like Ethereum and Ripple, both financial technology (fintech) stocks, have also seen their values soar. However, many other stocks can be worth buying too! Here’s a list of some of the best cryptocurrency stocks to watch today or visit a online trading platform like Desire Crypto


You may have heard of Ripple (XRP) and its cryptocurrency, XRP. The XRP coin is the second largest by market capitalization, behind Bitcoin. Ripple has been one of the most successful cryptocurrencies in recent years because it has been able to help banks improve their efficiency and reduce costs. Tron (TRX), on the other hand, is a much newer project that aims to disrupt how people access data on the internet today.


Ripple (XRP)

Ripple (XRP) is a blockchain platform providing the best payment solutions for banks and other financial organizations. The company focuses on providing a secure and decentralized solution for cross-border payments while enabling real-time settlement of funds across different currencies. Ripple has quickly become one of the most popular cryptocurrencies in the market, with its native currency XRP being valued at just under $2 billion at its peak in January 2019. Its market cap currently stands at over $100 billion, making it one of the largest cryptocurrencies by total value on Earth—and there’s no sign of stopping soon! If you’re thinking about investing in this cryptocurrency now or later down the road when it becomes mainstreamed again (which we predict will happen), then check out our guide below:


Tron (TRX)

Tron (TRX) is a decentralized entertainment content-sharing platform. It was launched in 2017 and currently has a $2.6 billion market cap, making it one of the largest cryptocurrencies today. Tron has a low price per coin ($0.0025). Still, it’s also affordable compared to other cryptocurrencies with higher yields, like Ethereum or Ripple XRP, which are currently trading at around $300 per unit! This crypto might be worth investing in because of its strong position as an all-in-one solution for entertainment content creators who want access to their creations without having to go through middlemen such as YouTube or Netflix.”


Litecoin (LTC)

Litecoin is a P2P cryptocurrency & open-source project that came under an MIT license. However, this is based on bitcoin with better transaction speed and divided into the Litecoin Core (reference implementation) & Litecoin Wallet (wallet). However, Litecoin was a bitcoin spinoff and altcoin which was started in 2011. The original developer of Litecoin withdrew from active development in 2013 amidst internal disputes but committed to releasing new code every two weeks until August 2015. As of May 2017, it has become one of the oldest cryptocurrencies still actively used by many individuals, although they are no longer considered as widely used as they once were.


Cardano (ADA)

Cardano (ADA) is an intelligent contract project that delivers highly advanced features compared to previously developed protocols. This currency is developing an innovative contract platform that seeks to deliver highly advanced features compared to the protocol developed previously. The project has already achieved a high level of developer interest, with over 5 million users on its wallet and software development stack, which includes the Haskell programming language, OCaml compiler, as well as other toolsets like React/Redux framework for frontend development and Monero blockchain mainnet (a peer-to-peer cryptocurrency). In short, if you want to trade cryptocurrency stocks but aren’t sure where to start or what kind of investments make sense for you at this stage in your life, go for it!


Stellar Lumens (XLM)

Stellar Lumens (XLM) is a cryptocurrency that is known for its fast transaction times and low fees. This makes it an ideal investment for those looking to buy or sell large amounts of assets at a time. Stellar was made by Jed McCaleb in 2014, who created Ripple too. The goal of Stellar Lumens was to create a platform that could allow people all over the world to send money quickly, cheaply and securely. As one of the most popular cryptocurrencies in recent years with over $3 billion worth of XLM being traded through over 100 different exchanges at any given time around the world today – you can expect this cryptocurrency’s popularity will continue growing!

Blog Posted In Business, eCommerce, Marketing

Crypto Market Outlook – Things to Know In Detail

By | source:

Crypto markets have been gaining popularity in recent years, driven partly by an ever-increasing list of alternative digital currencies, such as Bitcoin, Ethereum, Litecoin, and many others. As investors and financial institutions seek out these new investments, understanding the markets and the risks and rewards of trading crypto is becoming increasingly important; take the help of online trading platforms like www.immediate-edge. For the informed investor, understanding the crypto markets and the technologies underlying them can mean the difference between success and failure. Here, we outline what investors need to know to understand the current crypto markets and where they are headed in the future.


Cryptocurrency Market Outlook


Cryptocurrency is one type of digital currency built on top of decentralized ledger technology, such as blockchain. It uses cryptography to keep user funds secure and operates without the need for third-party intermediaries like banks. Crypto markets are made up of traders who buy and sell cryptocurrencies to make a profit. Crypto traders may use various strategies, such as trend-following or news-based strategies, to be successful in the market. The cryptocurrency market has experienced massive growth over the past years, and the outlook for the future is quite bullish. By 2030, the cryptocurrency market is expected to continue to expand and mature, with increasing adoption and investment from institutional investors, businesses, and individuals. One primary factor driving the growth is the higher recognition of cryptocurrencies as a legitimate asset class. Since more traditional financial institutions will enter this market, demand for the cryptocurrencies will increase, thus driving up the rates and liquidity.


In addition, blockchain technology and decentralized finance (DeFi) advances are expected to drive innovation and new use cases for cryptocurrencies. DeFi is a growing sector of this cryptocurrency industry, potentially disrupting traditional finance just by offering decentralized lending, trading platforms, and borrowing. As cryptocurrency use cases expand, so will the range of cryptocurrencies available. While Bitcoin remains the dominant cryptocurrency, thousands of other cryptocurrencies are in circulation, and this trend is likely to continue. This will provide investors with a more excellent range of investment opportunities. Still, it will also make it more important for investors to conduct due diligence and carefully evaluate each cryptocurrency’s potential risks and rewards. Overall, the cryptocurrency market outlook for 2030 is positive, with the potential for continued growth, adoption, and innovation. However, as with any investment, investors must exercise caution and consider their risk tolerance before investing in cryptocurrencies.


 Check Out the Risk Factor


Crypto markets have also become known for their volatility, and prices can change significantly in a short amount of time. It’s essential to remember that, in the majority of cases, crypto is a speculative asset. Investors should be wary of potential risks when entering these markets. For example, market makers or liquidity providers may provide leverage to traders in the form of margin trading, meaning that losses can be significant in the event of a downturn in the market. Another risk to consider is that, due to their decentralization, cryptocurrencies have no intrinsic value, making them prone to price manipulation and extreme market volatility. Regulatory uncertainties and increased regulation can also create market conditions that are not conducive to sustained long-term gains. Additionally, since most crypto exchanges do not provide custody services, investors must take full responsibility for their funds, which makes the asset class more vulnerable to hacking. Therefore, the risks must be considered carefully before investing in them.


Investors new to the crypto market should begin by studying the technology and reading up on cryptocurrency investing principles. Many crypto investors also use sophisticated analytical tools, like advanced charting and indicators, to better understand the markets. They may also research historical price movements and identify long-term trends to understand better where the markets are headed. Cryptocurrency markets are a dynamic and fast-moving investment arena. They present opportunities for the informed investor to take advantage of a potentially lucrative asset class, but these rewards come with risk. Therefore, it is essential to understand the underlying technologies, develop risk management strategies, and use all available resources to monitor the market and spot trends. This knowledge and preparation are essential to navigate the complex crypto market landscape and achieving long-term success.


Blog Posted In Business, eCommerce, Entertainment, Internet, Marketing, Social Media

Casino Payment Options to Deposit NZ$1 Without Fees

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Online casinos have become the largest gaming options in the iGaming industry, with innovations that have regularly been released to enthusiasts. As virtual gambling is highly competitive, with more and more casino sites starting in this growing sphere, playing at 1 NZD operator is now possible. Newcomers can certainly stake their favourite games without worrying about their security and safety as long as they choose reliable payment options. To help players make the right choice, here are the best casino payment methods to deposit $1 without fees.


NZ$1 Payment via PaySafe

The multinational online company firm has been around since 1996 and has become omnipresent in online casinos. The payment system that provides instantaneous transactions is ideal for players who desire to use no credit cards. When it comes to PaySafe, the popular card called Paysafecard is one of its well-reputed subsidiaries. The pre-paid voucher provider Paysafecard continues widely used among gamblers who want safety and confidentiality. With this banking option, the users are required to buy a voucher and use the scratched numbers to make deposits in an online casino. Then, the customers need to log into the casino sites that accept PaySafe and enter the scratched code. They can transfer a small amount of $1 with the procedure that takes a few seconds.

NZ$1 Payment via Poli

The online payment company POLi Payments Pty Ltd, or simply POLi, was established in 2006 in Australia. This option allows users to move funds directly from online casinos with no need to use credit cards. Actually, if you want to use POLi to fund your account, you need to log in to your favourite casino before redirecting to the cashier page. Next, you have to choose the POLi service as a depositing solution. Select the amount you desire to use in your web-based casino account and choose your bank. It deserves to mention that this Melbourne-based banking method works with up to 25 financial institutions across Australia and New Zealand.

NZ$1 Payment via Visa

The payment option Visa card has been a common method in the iGaming industry since the release of the online casino in the 1990s. This card which is distributed in several countries around the world, has been chosen by millions of casino players. In fact, Visa was invented by the Bank of America in 1958 and is mainly seductive for providing several benefits such as instant deposits, safety, and convenience. Further, loading a casino account with a Visa card is a straightforward step that can take a few minutes. The players who want to use Visa as a deposit method need to open their casino accounts, choose their preferred amount of money, enter their card details, and click on ‘deposit’.

NZ$1 Payment via Crypto

Cryptocurrency is a modern banking system providing a high level of safety and confidentiality because of blockchain technology. Appearing in 2009, this innovative payment option that has become a phenomenon in the online casino area. Therefore, the players can deposit a small amount of money without paying fees or charges. Bitcoin was the common crypto payment method, but today, you can choose among the interesting digital currencies such as Ethereum, Litecoin, Dogecoin, Zcash, Dash, Ripple, and more. Similar to other widely used payment solutions, the users’ bank and personal details won’t be disclosed, as the only required information is the address to localise the cryptocurrencies.

NZ$1 Payment via Mastercard

Similar to Visa, MasterCard is a widely accepted banking solution in the online gambling market. The card was released in 1966 by a group of Californian Banks and has spread in the majority of countries. Using this MasterCard deposit payment is simple and trustworthy as this card is attached with simplicity and safety. In fact, MasterCard is divided into two main categories: personal and business cards. To deposit with this renowned credit card, you need to choose a casino that accepts this method and go to the cashier page. Under the deposit tab, select the MasterCard baking option and enter the amount you want to deposit.



Newcomers who start in the realm of virtual casinos may worry about their financial issues and their payments’ safety and security before making deposits. The online casino payment options must be trustworthy to allow users to make deposits simply and safely. In order to make a deposit with a tiny budget, new customers have to find reliable payment systems. Fortunately, they have a large choice in terms of safe banking options to allow them to move funds with no fees.



Blog Posted In Business, eCommerce, Entertainment, Recreation

Online Gambling in the UK: A Standalone Demographic Breakdown

By | source:

Currently, gambling is a multi-millionaire industry that brings high income to the state’s budget. According to statistics, more than 15 million people are involved (with varying degrees of regularity) in playing products licensed under the Gambling Act 2005 in Great Britain. Considering the strict market regulations, many players prefer to gamble on standalone casinos in the UK to avoid potential limitations imposed by British regulatory authorities, which can impact the statistics to a certain extent.

Analysing demographics can help determine the preferences for casino games in different age and gender categories, as well as determine the impact of socio-economic factors, which can be helpful for industry researchers, marketers, and other specialists. So, let’s take a closer look at some curious demographics in regard to online gambling.

Age-Based Differences in Online Gambling

The reasons for playing casino games within different age groups may vary significantly that is dependent on multiple factors. For example, there can be differences in the level of employment and free time, the differences in income, the psycho-emotional component, and so on. Below you can find out the main age categories of the UK and their key reasons for being involved in gambling.

18-24 Years Old

As a rule, players of this age are more interested in the entertainment and excitement that independent online casinos can bring. Often, these young people register at online casino sites not only to feel the thrill but also to get a certain experience of socializing (since they often join this activity with their friends). Another reason to consider is the expectation of a big win. A lot of people of this age are relatively easily influenced by marketing programs where they are promised huge winnings.

25-44 Years Old

According to statistics, a lot of gamblers within this age category are involved in demanding jobs or (and) have different responsibilities towards their close ones. As a result, they are looking for a way to relax and have fun using a solution that is always at hand.

Some individuals in this category evaluate the feel of challenge that standalone casino games (especially card entertainment) can bring. Also, one should mention the lack of socializing, which is another reason. This problem is especially actual when it comes to an overloaded work schedule.

45-60 Years Old

As a rule, people in this category have more free time they can spend on various hobbies and activities, and gambling is no exception. It is noteworthy that many of them previously played multiple casino games but were limited by certain obligations (for example, related to work). Now, they have more opportunities to devote time to their favourite hobbies.

Online Gambling in the UK: Preferences Depending on Gender

Reviewing the UK gambling market reveals some interesting data about the gender distribution of online gambling habits among British citizens. Scroll down to learn more on this topic and find out the main trends.

Male Players

As a rule, there should be mentioned standalone games that require certain skills and are accompanied by a challenge. For example, it can be card games like poker or blackjack, where you must have a strategy to be competitive.

Female Players

In this gender category, individuals prefer bingo, slot, and lottery-type games. As for card and table games, they are less popular compared to the previous category.


This category includes individuals who do not identify themselves as either males or females. The data for this group show a fairly equal ratio for the main casino games, with a slight predominance of slots and lottery-type entertainment.

Rather Not Say

During the research, some individuals choose not to disclose data regarding their gender identity. Within this group, the number of those who prefer RNG-controlled games is dominating.

British Casino Players’ Independent Habits Based on Socio-Economic Factors

According to statistics, there are also differences in gambling preferences among British players depending on education and annual income. Below, you can get an insight into the correlation between these 2 key parameters and the way UK-based players take various gambling games.


As a rule, individuals who have higher education tend to take independent casino games not as a source of income but as a way to spend their leisure time. Also, they prefer to delve into the topic, investigate possible odds, develop strategies, and more. Compared to people with lower education, they prefer to register on sites that offer responsible gambling tools.

Annual Income

Those individuals who have a lower income prefer to bet on games with relatively small minimum required deposits. They also have a higher risk of developing a gambling addiction, as it was stated above. As for people who have incomes above average, many high rollers among them are chasing big wins.


The UK gambling market has been growing rapidly. Also, it contributes a lot of money to the state budget. At the same time, statistics show that it is fairly heterogeneous. There are different categories of individuals who are involved in playing various casino games. Each category may give preference to certain online casino entertainment depending on its gender specifics, age, income level, and education.

Blog Posted In Business, eCommerce, Internet, Lifestyle, Marketing, Social Media

How GamStop Infrastructure Works

By | source:

You have heard about GamStop and you believe that this is an expensive service that UK players can use at some point. It is not that. Here we will explain how all of this works and how you can use GamStop to get a lot of perks and options you will enjoy later on. If you are a newbie to all of this and you will want to use GamStop or you are worried that someday you will need an account here. This article is just right for you. Here we will explain the whole process.

What Is GamStop?

GamStop is a UK platform where a player can create an account and distance himself from online gambling. It is important to add that it works with online casinos only and it doesn’t affect land-based casinos. This is not software or anything similar as you should know. After registration, it is almost impossible to remove GamStop exclusion and continue playing on the same brands, so there is no doubt about the reliability of the system. Moreover, this scheme is free to use so you don’t have to worry about any fees, subscriptions, or anything similar.

If you are a complete beginner when it comes to online gambling, consider GamStop as a website where you will have to create an account if you want to activate self-exclusion. As soon as you are done, all UK sites are unavailable. There is no way around it. Once the self-exclusion expires, you can contact support and ask them to remove it. They will remove the ban within 24 hours and you can gamble once again.

How To Use GamStop?

The whole process is simple. You will have to create an account there and you will have to choose the duration of the ban. You can choose 6 months if you believe this is a sufficient time frame for you or you can choose 1 or even 5 years if you want to be unable to gamble much longer. Once you are done, you will need to confirm your data and the ban will start. During the time frame, you have selected you are unable to gamble. You won’t be able to visit and create accounts at UK sites and you won’t be able to gamble there. You cannot remove the ban until the period you have selected expires and there is no way you can speed things up.

Who Need GamStop?

Many of you believe that GamStop is completely unnecessary and that is better to get it off since this is useless. In fact, it is proven that GamStop is a very helpful platform and one that helps thousands of players monthly. A player who is worried that he is developing or he will soon develop a gambling addiction will use GamStop. Players who already have gambling addictions will use GamStop as well. In general, all players who are worried about gambling addiction can and should use GamStop. There are a lot of advantages of this platform and it does work well all the time. On the other hand, it is free so all players can use it for as long as needed.

Who Can Use GamStop?

It is important to add that GamStop is not available for people from all over the world. It can be used by players who are located in the United Kingdom only. Another thing we must add here is that GamStop works with platforms that have UKGC license only. In simple terms, only people from the UK who want to distance themselves from UK casinos can and should use GamStop. If you are not one of them, you have other options that work well and are effective.

Why GamStop Exists?

GamStop is created by UKGC in order to make online gambling safer and more appealing. Keep in mind that without GamStop online gambling is something you cannot control that much. For instance, you cannot get any help if you start to develop a gambling addiction. No matter what you do, online casinos in the UK will still be one click away from you.

Thanks to GamStop a lot of players have discovered that they feel more confident playing online casino games and they can enjoy this knowing that help is always available and it is completely free. If you are one of them you can use GamStop whenever you like and enjoy the security you like and need.

The Final Word

GamStop is the self-exclusion platform in the United Kingdom that cooperates with UKGC and excludes you from gaming at all UKGC casinos. It is available for UK players only and it is completely free. You can choose how long the account will be valid and how long you are unable to gamble at these casinos. If you are worried about gambling addiction or you think you have it already make sure to try GamStop. It is free and very effective, Most users who create an account at some point there will stay regular users of the platform and they will prolong their self-exclusion indefinitely.