Online business popularity is currently at its apex. Considering what’s at stake, every business owner would like to maximize their site’s potential. Luckily, there’s an indispensable tool that does just that—Google Analytics.
Before you can convert your website views into profit, you must understand how your visitors interact with your site. Getting an idea of who visits your site and what devices they use, can help you optimize their experience. Google Analytics offers various stats about the demographics of your audience and how they arrive on your site. With mobile optimization being standard, it's crucial that your website functions well across all devices.
Another crucial aspect of a successful website is reducing the clutter. Theoretically, spreading the content to suit many different groups can widen your audience, but is it a successful strategy? Google Analytics can show you which of your pages are least popular and how long visitors spend on them. This can help with decisions related to grouping or even removing pages from your site.
Google Analytics isn’t there only to help you make money; it’s also about the people. Keeping your customers satisfied with your service and product will help you get more motivated to keep improving. However, it wouldn’t hurt to make a few bucks along the way.