If you’re unfamiliar with content marketing, here’s a simple definition from Google: “A type of marketing that involves the creation and sharing of online material…that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”
So why does it matter?
If you’re in marketing and aren’t already paying attention to content marketing, you may be making a mistake. 86% of B2B marketers –– nearly 9 in 10 –– use a content marketing strategy, and the same is true for 77% of B2C marketers.
Some more numbers for ya: 72% of marketers worldwide say relevant content creation was the most effective SEO tactic, and most B2B marketers allocate almost a third of their budgets to content marketing.
Whether it’s blog content, videos or viral campaigns, businesses and consumers alike are looking for engaging online content.
One example of content marketing’s success: Companies that publish at least 16 blog posts a month get three-and-a-half times more traffic than companies that publish 0-4 monthly posts.
Now that you know why content marketing is important, learn more about tools that can improve visitor loyalty.